Where does an online business start?

First, I want to share a few tips. Before you create anything, watch a series of videos about why small businesses lose money, why they fail, and what can be done about it. I still believe this is the most helpful series on our channel. This is a translation of Michael Gerber’s book “Why Small Businesses Fail”. I am so convinced of its usefulness that I left only the first episode freely available, and the rest are only accessible to our channel sponsors. The book has 19 chapters, and I divided them into 19 videos.

‍You can watch the first episode for free — and see if this format suits you. If you’re a designer or a creative person, the very moment you start your own business, you first become an entrepreneur, and only afterwards remain a creative individual. I know that those who watch my videos or read articles often encounter this advice. And I keep repeating it because I see a lot of resistance to this idea. But understand — it’s impossible to move forward without it. What differentiates a creative person from a seller, and a seller from an entrepreneur? I’ll tell you. For a creative person, the main priority is their inspiration, creativity, quality of materials, and the work itself. Whether they are engaged in art, design, or craft — the main thing for them is self-expression, creating something new and unique. This is the foundation of their business.