Author

Viktoria Zhidok

Viktoria Zhydok holds a PhD in economics and is an associate professor with over ten years in marketing and analytics, along with a track record of running shops on Etsy, eBay, Shopify and Amazon. She is an e-commerce and international shipping expert at Western Bid, specialising in niche and market-trend analysis, SEO for listings, and strategies for scaling a business on global marketplaces.

AUTHOR'S PUBLICATIONS

The buyer opened a case on Etsy: how seller protection works and when the platform issues a refund instead of you

Learn how Etsy seller protection works in 2026: what cases the platform covers, when Etsy issues refunds from its account, the requirements for tracking and shipping profiles, and how to reduce seller losses when opening a dispute.
This excerpt is based on the introduction and summary of the article: a limit of up to $250, 4 types of coverage, the role of tracking and shipping profiles, and the logic of refunds issued by Etsy.

TOP 5 Worst SEO Optimization Tips on Etsy: What Not to Do

SEO optimization on Etsy can ruin your shop if you follow harmful advice. Find out why you shouldn’t close your shop, change keywords daily, ignore SEO, attract non-targeted traffic, and incorrectly assess listing conversions.

Niche on Etsy: what to buy for cats and dogs on Etsy

What are people buying for cats and dogs on Etsy in 2025? Find out which pet memorial items are in demand: ashes urns, memorial boxes, keychains, photo frames, portraits from photos, and other personalized items for pets.

Shopify Statistics: Mobile Traffic, Email Marketing, and Conversion

Hello. I am Victoria Zhidhok. I work with Western Bid, sell on various international platforms, and simultaneously run my own store on Shopify. So everything below is not from a textbook or presentations, but from what I encounter in real work. ‍ The last few months, Shopify has constantly been “running” in our work. We

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