Probably no one is surprised that the most popular items on Etsy are for children and our four-legged friends. And this is easy to explain: when it comes to a child or a pet, we usually don’t count money too much. And if the item is also personalized — there’s really no competition here.
In this material, I want to focus specifically on pet products. I reviewed search queries from relatively small niches that are gradually gaining popularity and could be a good idea for those who want to expand their assortment and avoid getting caught in the “meat grinder” of competition. Moreover, pet owners spend colossal amounts on their pets every year — and this is a trend that does not fade away.
Greetings, friends. My name is Victoria Zhidok, I represent Western Bid in Chernihiv and simultaneously develop my small Etsy shop. Western Bid opens the way for sellers to international sales: we work with payments, logistics worldwide, and also provide pre-center and fulfillment-center services in the USA.
By the way, we have a new feature — in our fulfillment center, personalization of products is available here. We have worked towards this for a long time, but we did it specifically for you. If previously you were held back by the lack of opportunity to apply personalization directly at the warehouse, now is the time to optimize logistics and compete on equal terms with American sellers.
Cats or dogs: who wins?
Returning to the topic of animals — among Etsy sellers, disputes continue: which niche is more profitable, cats or dogs? There is still no clear answer. Looking at the comparison of keywords in eRank, the picture is interesting: there are significantly more listings on dogs, but buyers more often search for the word “cat.” Such a small statistical paradox.
Analysis of popular search queries
To understand what to focus on in the Pet Supplies category, let’s again refer to eRank. The most convenient tool is Monthly Trends — it shows what buyers entered most frequently in recent months. We select the Pet Supplies category — and before us is a list of the hundred most popular queries (this is in the pro version).
Personally, I was immediately struck by one of them — “urns for ashes“, that is, urns for pet ashes.
Honoring the memory of beloved pets
And that’s not surprising at all. In the USA, Canada, or the UK, attitudes towards animals are very special: they are regarded as family members, and the death of a pet is a true mourning. The topic of memorial tribute is very emotional, and the demand for such products is steady. For a seller, this niche is psychologically challenging, but it exists, and people are truly looking for something very personal, not mass-produced. In many countries, it’s quite common for pet owners to order cremation, keep the ashes at home, create small memorial corners, or even get tattoos in memory of their beloved pet.
Etsy, in such cases, becomes a platform where you can find unique, “your” item. Personalization here is a key element. The pet’s name, dates, a short message — all of this transforms an ordinary item into a memorable, symbolic keepsake.
Which products are in demand
In addition to personalized urns, the demand includes:
- memorial columns
- cremation pendants with animal ashes
- name picture frames
- photo paintings
- personalized mini-sculptures
- memorial candles
- wooden memorial boxes
Ashes urns
If you search on Etsy, you can see various options for urns: for cats, dogs, or other pets; small and large; ceramic, wooden, combined. But the main thing — the ability to personalize. Without this, the meaning of the product essentially disappears (unless you’re selling blanks for other artisans).
Pendants and jewelry
There are also pendants and keychains that store a small part of ashes or miniature items of the pet. For example, a piece of collar or a photo of the pet. This is a very intimate, delicate category of products.
Memory boxes
There is a popular format called “memory box” — a wooden chest where the owner places important, small items of the pet. Personalization here is also essential: name, phrase, dates, or photo. Sometimes, these boxes are combined with the urn function — a versatile solution.
Other product options
Among interesting ideas are ceramic vases, bracelets with memorial inserts, metal pendants, and many more. The options are actually very numerous.
The main thing — the ability to add something personal: a name, phrase, photograph.
Stained glass
A very nice idea — small stained glass windows or sun catchers with the silhouette of the pet. They look warm and emotional. There are even versions where the owner and the animal are depicted — a wonderful example of how design conveys a sense of family connection.
Recommendations for sellers
If you plan to operate in this niche, pay attention to a few important nuances. First, personalization is not just “desirable,” but actually a requirement.
Secondly, the style should be very delicate: pastel tones, warm photos, soft language in descriptions.
Thirdly, gift wrapping can become your advantage — many people order not only “for themselves” but also as a symbolic gift for an anniversary of rememberance.
Conclusion
What products for cats and dogs are currently gaining popularity in niche markets on Etsy?
Buyers are increasingly looking for emotional, personalized items: urns, memorial boxes, engraved photo frames, keychains, stained glass elements, sculptures based on photos. eRank shows a steady interest in the memory tribute category — a complex but promising niche.
Why is personalization the key to success in the Pet Supplies category?
Because for most people, a pet is a family member. Items with names, dates, or photos hold a completely different emotional significance. Personalization allows competing not through quantity but through uniqueness.
What sellers should pay attention to, if they want to enter the memorial goods niche?
Delicate style, soft colors, skillfully chosen tone of description, and the possibility of additional options — from engraving to gift packaging. The category is complex but very rewarding because buyers are looking not just for a “thing,” but for a memory they can hold in their hands.
