This research will help you understand which products are in demand on Etsy
You will learn:
– whether there is demand for the product you are working with or want to work with?
– how to establish your place in the niche?
– how to name your product so that it is more likely to sell?
– whether your store is properly and fully set up
– how to evaluate your store’s metrics
– why sales of your popular items may have stopped
– which products in your store to pay attention to
– how to improve your store’s performance and trust in it
Knowing your niche, audience, and growth opportunities is a significant competitive advantage in today’s world of ecommerce, where trends are constantly changing and competition is growing.
Elements of Analysis
Demand analysis
Analysis of the current Etsy market and demand for your product in different countries. Understanding demand will help tailor the product to the needs of your audience.
Competitive analysis
Analysis of the performance metrics of successful competitors on Etsy and their bestsellers. We will thoroughly evaluate demand, pricing, their strengths, and highlight the approaches you should pay attention to. You will receive concrete examples of visuals, presentation, and positioning that you can use to compete with the market’s leading players.
Your shop audit
You’re already selling on Etsy, but something isn’t going right? Then you need a comprehensive audit of your shop: from product descriptions to pricing policy, identifying its strengths and weaknesses. Get concrete recommendations for improvement and a list of your flagship products to focus on in your promotion.
Answers to your questions
We provide answers to your questions in chat or in an individual consultation, which can be added to the analysis. One-on-one communication with a specialist helps to better understand the details of the analysis, your options, and to implement the necessary changes more quickly.
Store audit
Basic store analysis + consultation
Suitable for Etsy beginners and stores with sales volume up to 100 items. The analysis will help identify the store’s strengths and weaknesses, growth points, obtain clarifications, answers to your questions, and create a concrete and clear plan of action for you, that you can implement right now to improve your results on Etsy.
Format: PDF file with bullet-point recommendations (checklist), examples and concise conclusions + detailed discussion of the audit and answers to the list of your questions related to the analysis, during an hourly consultation.
Turnaround time: 2-3 business days + a 1-hour consultation meeting
What is included:
1) Assessment of the store’s appearance and presentation with targeted advice on what to fix.
2) Basic assessment of listings/content and the assortment based on the niche.
3) Basic assessment of tag usage and SEO for the shop with recommendations. A few useful tag ideas to use in the shop.
4) Assessment of the niche’s volume and seasonality, trends in it and how this can be used.
5) Competitive analysis of three competitors and their bestsellers – examples, design ideas, pricing, shipping costs, marketing tools.
6) Analysis of your store and the niche you are working with for alignment with the platform’s and market’s needs. Suggestions for new directions in the niche.
7) Summary of the analysis and recommended steps to improve the situation.
*A recording of the meeting is provided
190$
Etsy shop diagnosis by Maria Kaganovich
Audit of your shop conducted on an online call with recommendations on how to improve sales. Suitable for active shops and sellers who have the question: “Why aren’t people buying?” and who want feedback from an American marketer.
Note! The meeting is conducted in Russian or English.
Format: Preparation + a one-hour meeting with Maria Kaganovich, American marketer at Western Bid.
Duration: 1 day of preparation + a one-hour meeting
What is included, verbally:
1) Assessment of the shop’s appearance and presentation with targeted advice on what to fix.
2) Assessment of how well it matches the understanding and preferences of the American customer.
3) Basic analysis of content and assortment based on the niche and market. Advice. (NO keyword analysis).
4) Analysis of alignment with the needs of the platform and the market.
5) Answers to questions: Why aren’t people buying from the shop? Why are there few visits? Based on the assessment of the visitor experience, trends and needs of Western sellers.
6) Proposals for new directions and growth points that could potentially improve the situation.
7) Answers to your questions.
*A recording of the meeting is provided
195$
In-depth shop analysis with an expanded consultation
Suitable for operating stores (more than 100 sales) and for those who want to receive feedback and a detailed analysis of their store and several niches they are already working with on the store. As a result, the seller will receive professional comments, recommendations, and proposals for development paths based on the analysis and a fresh outside perspective.
Format: PDF file with bullet-point recommendations (checklist), examples and concise conclusions + extended discussion of the analysis and answers to your questions in a 1.5-hour consultation with specialist Viktoriya Zhidok from Western Bid.
Time to complete: 3-5 business days + 1.5 hours of online meeting.
What’s included:
1) Evaluation of the store’s appearance and design with pinpointed advice on what to fix
2) Evaluation of content and assortment, based on the niche
3) Detailed assessment of the use of tags and SEO on the store with recommendations.
4) Analysis of the store statistics together with you directly on a call with the specialist.
5) Assessment of the scope and seasonality of the niche you’re working in, and its trends.
6) Examination of potential causes of sales decline for previously performing products.
7) Competitive analysis with 7-10 competitors and their bestsellers – examples, layout ideas, prices, tools, a comparative table.
8) Analysis of the store and the chosen niche for alignment with the needs of the platform and market. Proposals for new directions in the niche.
9) Summary of the analysis and recommended steps (checklist) to improve the situation or evaluate the niche.
*A recording of the meeting is provided
295$
Audit and selection of a niche and products for selling on Etsy
Analysis of a single niche + consultation
It will be useful for a basic assessment of the niche’s prospects, obtaining professional recommendations on growth points within it and on the search queries worth pursuing. It may relate to the niche you already work in and the growth points within it. Or to the niche you would like to work in and develop.
Attention! To conduct the analysis, you need to choose a direction (niche) that specialists will analyze for you (in which you work or are potentially ready to work).
Format: a PDF memo with links to competitors and recommendations (checklist, concise conclusions, etc.) + a detailed discussion of the audit and answers to your list of questions related to the analysis, during a one-hour consultation.
Timeframe: 2-3 business days + a meeting/consultation lasting 1 hour.
What’s included:
1) Assessment of the scope of the niche chosen by the client and its stability (seasonality).
2) Competition in the niche and competitive analysis.
3) Examples of 3-4 best-selling products and analysis of the reasons for their success (what you can borrow).
4) Examples of promising search queries that you can rank for.
5) The expert’s recommendations for your action plan to achieve regular sales in the chosen niche.
*A recording of the meeting is provided
190$
Extended analysis of 2-4 client-selected niches
An important analysis for those who need a deep and detailed examination of several niches they are already working with or plan to work with.
Attention! To conduct the analysis, you must independently select 2-4 directions (niches) that will be analyzed for you by specialists (in which you already work or are potentially ready to work).
Format: PDF file with product examples and key recommendations + extended discussion of the analysis and answers to your questions during a 1.5-hour consultation with Western Bid specialist Viktoriya Zhidok.
Time to deliver: 3-5 business days + 1.5-hour online meeting.
What is included:
1) Assessment of the scope of the client-chosen niches and directions, their seasonality, and stability.
2) Competition in the niches and competitive analysis. Review of 3-4 competitors for each niche you have chosen.
3) Examples of bestseller products and analysis of the reasons for their success. Evaluation of competitors’ approaches and conclusions on what you should borrow and what to pay attention to.
4) Examples of promising search queries you can target – for each of the niches.
5) At the consultation – discussion of the client’s possibilities and conclusions of the analysis regarding the choice of products in the niche and an action plan to achieve the seller’s goal.
*A recording of the meeting will be provided
295$
Individual selection of new niches (goods) based on production capabilities
It is ideal for current or future sellers, manufacturers who have a good understanding of their production capacities and are looking for how to apply them most effectively. Our specialists will independently select 6-12 types of goods in 2-3 niches for an active start of your first or new Etsy shop.
You provide only information about your production capabilities and the specifics of how you operate.
Format: PDF memo for the seller with SEO screenshots, links to product examples with tags, what to pay attention to + two one-hour individual meetings with discussion of the selected niches, products, operating features and an action plan for successful sales in the directions.
Time to completion: 3-5 working days + 2 one-hour consultation meetings (niche and product analysis + Q&A)
What’s included:
1) Global analysis and selection of promising Etsy niches based on your production capabilities and materials you work with or are willing to work with.
2) Selection of 6-12 types of goods in 2-3 chosen promising niches.
3) Examples of submission, design and marketing tools that work for competitors for the proposed products.
4) Detailed discussion of the features of each of the proposed niches, recommendations for planning and starting or optimizing operations in the specified niches.
5) Answers to questions related to the analysis and your work on the Etsy platform.
*A recording of the meeting is provided
295$
Fill out the brief for effective work
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