Good day, everyone! This is Masha Kaganovich with you, a marketer at Western Bid, and today’s article is for everyone who sews. It’s for all people who, well, somehow just have a machine at home, know how to sew.
I didn’t choose anything that I couldn’t do myself, as a non-professional, a complete beginner in this field. I select niches where the competition isn’t very high — I try to choose up to 5000; which have some normal, good demand, and at the same time, the price isn’t lower, at least 20-30-40 dollars. Very interesting handmade. Let’s start immediately with the first thing.
Niche 1: Remote Control Organizer
This item is called a Remote Control. What is it? The Remote Control can be an organizer, holder, tray, carrier. These are all synonyms. Pay attention, Marmalade shows us these Long-Term Alternatives. There are from 26 to 36 options for each of these items. And the competition is very, very low everywhere.
What are we talking about? These are things made from fabric. Usually, it’s a denser fabric with 2-3 pockets, for example. Look, here you can, for example, put a magazine. Or they can be in various colors — there can be color variations.
They are, essentially, very similar because they are usually thrown over a chair handle. It’s a convenient thing because, basically, the more pockets and different, well, interesting details you can come up with, the more interesting it will probably be for a person, because they can put there, perhaps, a book, a magazine, or something else. So, it can be thought through.
Note that these items are sold on Etsy. They, of course, can also be macrame, knitted, etc., but now we’re talking about sewing. But generally, such things can be knitted or made from other materials. As you understand, sewing this stuff is very easy. By the way, this item can also be a gift for a birthday, or for Father’s Day, or Mother’s Day.
Niche 2: Bible Cover (Bible Cover)
The second niche is a cover for a book. Do you know which book is the best-seller of all time? Well, you probably heard — which book? It’s the Bible. So, covers for such a book are in higher demand, and the competition, well, isn’t that high.
Let’s look. Custom Bible Cover. Why custom? Because these items are usually sewn to fit the size of the Bible. The Bible can be small or large. Well, here — 4000 competitors with very good search volume, which varies annually. This isn’t a seasonal niche. But, look, last year there was higher demand for it in February.
I will do a search on Etsy for the words “Cloth Custom Bible Cover”. Not necessarily — of course, there will also be many leather covers — they are also very popular. Look, some are embroidered. Overall, different styles — very simple ones with just a cross, or with some, I don’t know, a Bible inset, with some words added. Just pay attention to this niche — look, with ruffles, lace, custom-made. They can be very different, you know.
Niche 3: Pull-Up Curtains
So, moving on to the next item — curtains. There are these curtains, which for some reason, for some reason, are very few on the market, but they are in demand.
These curtains are called pull-up or tie-up. I also added that they are farmhouse style, just to reduce competition, and this is more for home style that they match. They are highly valued when made from linen, natural materials, or cotton. These are quite popular — transparent. Sometimes they are made with lace. Overall, for a farmhouse style home, maybe French country, or for a classic home, these can fit too.
In general, the target audience on Etsy is quite large here. Such items are very few, I tell you, so these items are becoming popular now, bestsellers with not very high competition. I took just a tie-up curtain — very simple words. Only 1300 competitors, and the search volume and engagement are there. And since this is a popular style — maybe shabby chic, among others — this style may also fit here. Different styles can suit such a curtain. And, well, competition — it’s a broad word, tie-up curtain, 1300. So, what are we talking about?
Niche 4: Fabric Flower Choker
Let’s move on to the next simply incredible topic. We’ve already spoken about fabric flowers, made from fabric scraps and so on. It’s a fairly simple project, and such items can be used not only on the neck — they can be accessories for shoes, bags, something that has a certain elegance.
Well, I think a flower like this — is very simple, and this one looks more elegant. Well, I don’t know, different people have different tastes, you see? I see that all these flowers, if the seller has good ratings, stars, free shipping, by the way, these small flowers, like tiny ones, can be sold for 10-15 dollars if attached to a keychain. But if you make a necklace from them or something for the neck, the price instantly rises.
This is a completely different marketing packaging, and, please — 44 dollars, 20, 30, 40, 50 dollars, different. But it’s not just cheap stuff at a dollar and a half. The bestseller — Fabric Flowers — you can buy simple ones somewhere, maybe from AliExpress.
So, note — this is called Flower Choker. Competition 791! Of course, this includes a wide range of related terms, and you can find many synonyms for this, as well as popular tags. And, I think, for this season, in 2024-2025, the theme of flowers is just very trendy. Don’t miss this opportunity.
Niche 5: Wedding Handkerchiefs
The next topic is handkerchiefs. What’s complicated about making a handkerchief? In the end, you can just order them in bulk somewhere, like on AliExpress, store them — well, storing a thousand such handkerchiefs is easy, doesn’t require much space. Later, they can be embroidered with a flower or some words if sewing isn’t your thing.
The process of making a handkerchief is that simple. You might think: well, many people do it, right? But there are handkerchiefs made for special occasions —mostly for weddings. For example, Happy Tears — the most popular one. Happy Tears — embroidered. Or, with a blue font, for instance, or similar, blue-colored. You can add a flower, a heart. These handkerchiefs are personalized, of course.
But, overall, within this large niche, called Handkerchief in English, there is so much variety. See the demand and engagement — 98 thousand for this single word. But that’s such a broad term. Let’s look at more specific long-tail keywords that open great niches:
- Custom Handkerchief
- Monogram Handkerchief — with initials
- Happy Tears Handkerchief — only 1,400 competition
- Mother of the Bride — handkerchief for the bride’s mother — also under 5,000
In short, you can find something interesting in this niche.
Note how easy it is to sew and make such a thing — how cool it looks. There isn’t a single one of these on Etsy. To match elegant black evening shoes — choose the fabric. One, two — and any woman can do this. This kind of item is very attractive for Etsy. Such a product can be easily placed in nice, beautiful marketing packaging. And you will be the only one on Etsy offering such a product. I haven’t seen any. An example of the incredible niches you can find, which don’t even exist yet on Etsy but, in my opinion, would sell very well.
Niche 6: Shoe Clips
Now, let’s talk about a niche that’s already on Etsy. Well, at least we can look at its stats. Shoe clips — or accessories for shoes. You understand, a person buys some regular shoes or already has a favorite pair, but wants to diversify them — attach a bow or a flower at the back or on the side. Many make such clips for weddings. Bows are still fashionable, and demand for them doesn’t fade.
And their prices, you know, are just amazing. Yes, there are prices of 17–18 dollars, but these are just bows. They can even be bought or made by yourself — very easy. Sewing, attaching a clip — and the accessory is ready.
And look, just use your imagination. You can add:
- Different colors
- Different sizes
- Various design options
- Flowers
- Jewels, beads, rhinestones
Such bows, often attached at the back of shoes, are very popular. See how many options there are — and how easy they are to make.
Now, let’s look at the competition. Yes, it might be a bit more than 5,000, but look — what is 6–7 thousand? Not that high. You might need to invest a little in advertising, but come up with a bow or clip that’s a bit more interesting, original — and you can stand out.
There are many search queries. For example, “shoe clips for pumps” — clips for classic shoes. See what the search volume and engagement are — and competition is only 543! And this bow completely fits such a keyword. 3,000 searches a month, low competition. So, in principle, this is a very good niche to easily implement.
