Good day, everyone! This is Masha Kaganovich, a marketer at Western Bid, and today we will talk about trends in jewelry for the year 26. I will share 7 of them, and maybe even 8.
Thank you very much for supporting our channel, personally supporting me. Thank you also for supporting our company Western Bid.
Main trend — silver is making a comeback!
Okay, the most important trend to mention is silver. If last year, in the 25th year, it was all about gold-gold-gold (I basically struggled to find decent earrings and jewelry because I love silver), then I see that what is starting to appear in Anthropologie, Target, and my favorite places where I look for trends — it is, as you can see, silver jewelry.
Trend #1: Sculptural Jewelry
So, we will begin. The first trend is sculptural jewelry. They actually started last year, but mainly it was all about gold there.
I did a search on Anthropologie — Sculptural Earrings. In short, these sculptural jewelry pieces are wearable art. They look like some kind of art objects—well, agree, right? Very interesting, unusual — in the form of strange geometric shapes, with stripes, in the shape of flowers, even some ridged surfaces, zigzags, diagonals, spirals, yes. Very, very unusual.
And about combining two colors together, about silver and gold, we will talk more about it, yes, I will mention it. But the point is that if we look at what is offered on Etsy, mostly these will be predominantly gold jewelry.
Of course, silver appears here and there, but overall, among everything I looked at, what is a bestseller on Etsy (for example, the combination of gold and silver, which is still popular) — mainly it is gold jewelry.
And of course, the most important thing in jewelry — what is it? Proper photos and videos, proper models, suitable for, yes, the target audience.
By the way, these statement earrings, or sculptural earrings, yes, they can be, well, of not quite ordinary shapes, worn in unconventional places. And, of course, they are these huge, like African-style earrings… Well, I don’t know, for me, it’s just super, yes, something I can’t even imagine.
And the more such things are trendy, and they are increasingly becoming trendy, you see — if you look, for example, at Vogue or other magazines that show current trends, you will see a lot of these giant, bulky earrings. They are not only for Black women now, yes, but just what I mean is — Etsy often lags behind trends.
So, we see all this — gold jewelry, although it’s really time to move on to mixing or silver. Look at the increase in demand for them in 2023. Well, it was good last year too, yes, but this trend continues, and competition is not yet very fierce.
Trend #2: Drop earrings with fabric flowers
Let’s move on to the next trend. I just noticed that these very cute and gathered dangling earrings with fabric flowers are quite rare, and they come in the right colors, yes: black, beige, gray, like these, and pink — very delicate, very feminine.
Let me tell you, there aren’t many of these on Etsy, but they are definitely things that will definitely be in trend in 2026.
Once again — fabric earrings. Again, look, the emphasis here is on large jewelry. I don’t know why everyone is so obsessed with these giant accessories, but for some reason, they catch attention.
Regarding prices, 9.95 — different colors, similar earrings, yes, but this is probably a discounted price and, it seems to me, an exception on Etsy. Usually, we see such earrings priced around $50, well, $25, $35. But the point is, this is $30 plus shipping. Overall, this is a reasonable price for such earrings. So I would say — from $25 to $50.
Again — dangling earrings. Well, actually, the more realistic, lively, whatever the colors and the flowers themselves are, the more demand they will have. In general, all of this is part of this trend — fabric flower dangling earrings.
For those who want to make such earrings — also interesting are the silver hooks. Perfectly suitable for making any earrings, wonderful.
Trend #3: Bezel Setting
So, let’s move on to the third trend, which is very interesting actually. I see it more and more often. It’s a bezel setting. Have you ever heard of this term? A bezel setting in English means bezel. So, for me, it was actually a new word. Imagine, when certain items become trendy.
Look — bezel set. Well, I made colorful gemstones here, right? But actually, this is bezel — a bezel setting. It’s a setting where the stone is almost entirely inside this setting. It can be round, oval, or even square, with some other shapes. But this is exactly when you see the metal very clearly, where the stone lies.
And these stones do not necessarily have to be colorful. They can be, what’s called, fake diamonds, yes, or cubic zirconia. Well, in English, we call them fake diamonds. This is also very, very popular. And in this bezel setting, there are many such bestsellers. So, and, well, of course, competing here is very difficult. But for now, it’s still possible because these items have just started to appear.
What is starting to come back into trends now is silver, of such not quite ordinary, yes, thick, elongated, I would even say. And in this bezel setting, I think there aren’t many such pieces. And they are very, very popular. And immediately, a set of three is sold. Well, right away, it’s obvious, yes, that something unusual and very modern is here. And there is nothing like this on Etsy.
And when something interesting and unusual appears, yes, it immediately becomes a bestseller. So, as I mentioned before, trends on Etsy are very slow to catch on and tend to lag behind.
Trend №4: Dark Stones (Dark Stone Jewellery)
So, let’s move on to the next trend. These are dark stones — Dark Stone Jewellery. This applies to everything.
By the way, notice that the color brown is our new black this season. That is, on Etsy, there are very many black stones. And they are also popular, yes, any dark stones. But dark green and dark brown are gaining popularity.
Pay attention to the difference between bestsellers in dark stones that have been on the market for a long time, sell well, compared to those that are becoming popular now. That is what is becoming popular right now.
All these black stones are our bestsellers. And popular now is a combination, a mix, a matte setting. That is, we combine all this together. Brown stones. Yes, of course, all very cheap. These are cases where, if it is handmade or vintage items, then you can and should raise the price of these items.
And also, aquamarine. Well, these are all small things, of course. Even such dark-deep ones. Dark blue, with veins showing. Natural Stone Healing Jewellery. By the way, we will also talk about Healing Jewellery. Many topics are interconnected here.
But compared to Etsy, where I hardly found one brown stone for $12, just look at Anthropologie. The number of these dark gray and brown stones!
Trend №5: Pearls with features
Yes, the next trend is pearls. But again, with some specific inclusions. Maybe some sort of, perhaps, pearl, or even mother-of-pearl. Like, baroque, irregular pearl beads. Inside these beads, there’s something else, some kind of inserts or inclusions. Or, again, a matte setting. Or combined with something — gold, silver. For example, here are some heart-shaped elements. With additional beads on them. So, some kind of combinations.
But in general, regarding pearls, look at the variety. And it’s so glamorous, feminine, beautiful, shiny. Just look at what’s offered on Anthropologie. There’s almost nothing like this on Etsy yet. But it will be in 6-8 months. All these trends are gradually shifting.
Dotted pearl. Remember, we talked about rivets? Well, here are these rivets, or rather, similar to rivets, made of pearls.
By the way, if you’re interested in different such items… well, people make interesting bracelets, and so on; you can also buy all of this directly in sets. So, here are different pearls and mother-of-pearl. And additional charms or bits are sold here.
Trend №6: Stackable Rings
So, the next theme is stackable rings. Or they are called stackable rings.
Popular now, popular now, popular now, popular now. That is, a huge number of rings worn not only all on one finger, but very often they are worn immediately, simultaneously on three or four fingers. Just look at how it looks.
And very often, this season, it’s a combination of gold and silver, which I haven’t seen much on Etsy yet. Again, let’s compare and see how much of this is sold on Anthropologie. And in fact, these items started appearing last year, but there were very few of them. And there is still room for this on Etsy.
If you collect different rings and make, for example, a combination of silver and gold… And these things are currently trending well for 2026. So, you can go and buy if something like this interests you, if you make some jewelry, maybe it will be useful to you.
Let’s look at what is still available on Etsy, yes. This is the next new trend. I actually made a combined one: Gold and silver rings. Gold and silver together. I’ll tell you, a lot of them are popular now and bestsellers, but there aren’t that many. Almost everything available is on one page.
Such wonderful, interesting pieces. Like a fidget, which can be spun around in your hand. Many people, by the way, love to buy such rings. And when a trend is truly, well, just on everyone’s face, yes, you can immediately see how many are popular now on the very first page. So, this is a very good theme — combining gold and silver.
Trend #7: Functional Jewelry
So, the next topic is functional jewelry. Actually, on Etsy, I couldn’t find many examples of this. For instance, on one hand, there’s a pendant. On the other hand, we carry lipstick. In style.
An example is called wallet necklaces. If you look on Etsy, I didn’t really find anything like this. So it’s a completely new trend, where some of our belongings, well, I don’t know, can be a lipstick transformed into jewelry.
A wallet is transformed into jewelry. For example, this can also be a piece of jewelry. On one side, we carry gum, or lipstick, or cotton balls, and so on. Swap… Well, basically, you can put different things. And, on one side, there’s a box, on the other side — it’s jewelry.
For instance, perfumes can be made very beautiful. You know, those small perfume bottles. Well, why not make them as a pendant, for example. Or, for example, lipstick, yes. At the same time, it’s a pendant.
Basically, these are such items. The niche is almost entirely unoccupied on Etsy yet.
Top 7 jewelry trends for 2026
| Trend | Key Feature | Competition Level |
|---|---|---|
| Sculptural Earrings | Bold shapes, art objects, geometry, silver. | Medium |
| Bezel Setting | Stone fully embedded in metal. | Low |
| Dark Stones | Brown, dark green, and black natural stones. | Low |
| Fabric Flowers | Delicate, feminine dangle earrings. | Low |
| Baroque Pearls | Uneven shapes, inclusions, combined with rivets. | Medium |
| Stackable Rings | Ring sets for multiple fingers, mix of gold and silver. | High |
| Functionality | Pendants-wallets, lipstick/perfume holders. | Very Low |
Okay, friends, I hope you enjoyed this selection. Thank you very much for your attention. I hope this material was useful and interesting for you. Wishing everyone success!
- What jewelry will be in trend on Etsy in 2026?
In 2026, the focus shifts towards more expressive and unconventional solutions. Trends include large sculptural jewelry, combinations of silver and gold, jewelry with dark stones, and unusual pearl decor. Sets of rings and jewelry that serve not only an aesthetic but also a practical purpose are also gaining popularity. - Why are silver jewelry gaining popularity again?
After a period of dominance by gold, interest in silver is returning. It looks more restrained, versatile, and pairs well with different styles. Moreover, mixing metals is trendy now, and silver plays a key role here, especially when combined with gold. - Which niche jewelry are still not oversaturated with competition on Etsy?
There are several directions that are just beginning to gain momentum and are not yet filled with many sellers. These include jewelry with bezel settings, accessories with dark or “earth-toned” stones, and functional jewelry that combines beauty and practicality. These niches are currently the easiest to carve out your spot in.
