{"id":23163,"date":"2024-07-31T11:54:47","date_gmt":"2024-07-31T11:54:47","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/etsy-seo\/"},"modified":"2026-04-25T13:07:58","modified_gmt":"2026-04-25T13:07:58","slug":"etsy-seo","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/etsy-seo\/","title":{"rendered":"The biggest SEO mistake when selling on Etsy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23163\" class=\"elementor elementor-23163 elementor-5215\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0809c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b0809c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9035ab9 elementor-widget elementor-widget-text-editor\" data-id=\"9035ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"article-summary\" aria-labelledby=\"summary\">\n  <h2 id=\"summary\">Brief Summary<\/h2>\n  <p><strong>The main mistake of Etsy SEO<\/strong> \u2014 when a seller only describes the product features, and not <strong>what exactly the buyer is looking for<\/strong> and why they need this product. The article shows how to shift from a \u201cseller\u2019s language\u201d to <strong>search language, usefulness, and intent<\/strong> to increase the number of relevant long-tail queries.<\/p>\n<\/section>\n\n\n<section aria-labelledby=\"for-whom\">\n  <h2 id=\"for-whom\">Who this article is for<\/h2>\n  <ul>\n    <li>For Etsy sellers who want to improve the visibility of their listings in search.<\/li>\n    <li>For handmade, art, printable, and print-on-demand stores.<\/li>\n    <li>For those who want to learn how to select keywords based on buyer intent rather than internal product descriptions.<\/li>\n  <\/ul>\n<\/section>\n\n\n<section class=\"article-key-takeaway\" aria-labelledby=\"key-takeaway\">\n  <h2 id=\"key-takeaway\">Main Point<\/h2>\n  <p><strong>To improve Etsy SEO, you need to write titles and keywords not as a seller, but as a buyer:<\/strong> start from the product\u2019s purpose, usage scenario, gift goal, style, room, recipient, or need. This way, the listing covers more long-tail queries.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb24d elementor-widget elementor-widget-image\" data-id=\"5bcb24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/westernbid.com\/wp-content\/uploads\/2024\/07\/image_001-7-1024x585.webp\" class=\"attachment-large size-large wp-image-23164\" alt=\"Image 001\" srcset=\"https:\/\/westernbid.com\/wp-content\/uploads\/2024\/07\/image_001-7-1024x585.webp 1024w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/07\/image_001-7-300x171.webp 300w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/07\/image_001-7-768x439.webp 768w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/07\/image_001-7-1536x878.webp 1536w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/07\/image_001-7.webp 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59495f elementor-widget elementor-widget-heading\" data-id=\"b59495f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main SEO mistake<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e228c elementor-widget elementor-widget-text-editor\" data-id=\"e2e228c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The biggest problem I see with SEO is that sellers only use their titles to describe the product itself, not its purpose. Etsy sellers in their business are so product-focused that it&#8217;s very easy for them to fall into the trap when it comes to SEO. They are used to describing color, size, materials used, some words written on the product, etc. And this is instead of describing the purpose or usefulness of the product through SEO.<\/p><p>The problem is that they think more like a seller than a buyer, so they are obsessed with describing the product&#8217;s specifics rather than the solution or benefit it provides to the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dafa7a0 elementor-widget elementor-widget-text-editor\" data-id=\"dafa7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"how-to-improve-etsy-seo\">How to Improve Etsy SEO: Step by Step<\/h2>\n<ol>\n<li><strong>Look at the listing through the eyes of a buyer:<\/strong> not how you describe the product, but how it might be searched for.<\/li>\n<li><strong>Remove unnecessary &#8220;internal&#8221; words:<\/strong> collection names, artistic titles, technical details without search value.<\/li>\n<li><strong>Start the title with the strongest phrase:<\/strong> the first words should contain the main query.<\/li>\n<li><strong>Add benefits and purpose:<\/strong> who the product is for, where it is used, how it is used, in what situation it is bought.<\/li>\n<li><strong>Use long-tail keywords:<\/strong> combine product, intent, style, recipient, event.<\/li>\n<li><strong>Check punctuation and structure:<\/strong> avoid overloading the title with dashes, colons, and random inserts.<\/li>\n<li><strong>Create a second variation of the listing:<\/strong> use a different set of long-tail keywords for broader coverage.<\/li>\n<li><strong>Update photos to match the new search intent:<\/strong> visuals should also align with the new positioning.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb15df elementor-widget elementor-widget-text-editor\" data-id=\"4cb15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section aria-labelledby=\"etsy-seo-table\">\n  <h2 id=\"etsy-seo-table\">How the seller thinks and how the buyer searches<\/h2>\n  <table>\n    <thead>\n      <tr>\n        <th>Seller&#8217;s approach<\/th>\n        <th>Buyer&#8217;s approach<\/th>\n        <th>What\u2019s better for Etsy SEO<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td>Describes the characteristics of the product<\/td>\n        <td>Looks for a solution, style, or purpose<\/td>\n        <td>Focus on the buyer&#8217;s search intent<\/td>\n      <\/tr>\n      <tr>\n        <td>Uses internal or \u201cpretty\u201d names<\/td>\n        <td>Enter simple and understandable phrases<\/td>\n        <td>Simple commercial formulations<\/td>\n      <\/tr>\n      <tr>\n        <td>Places unhelpful words in the title<\/td>\n        <td>Immediately searches for the key phrase<\/td>\n        <td>The strongest query at the beginning of the title<\/td>\n      <\/tr>\n      <tr>\n        <td>Creates a narrow one-word title<\/td>\n        <td>Searches with various phrasing options<\/td>\n        <td>Several long-tail variations<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2eacd5 elementor-widget elementor-widget-heading\" data-id=\"f2eacd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do buyers search on Etsy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6229be6 elementor-widget elementor-widget-text-editor\" data-id=\"6229be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Buyers are searching quite differently from us, Etsy sellers. When people come to Etsy, they are looking for a solution, meaning they are not searching for specific parameters of a particular product. This is one of the main differences between Etsy and eBay. When a buyer comes to Etsy, you know they are looking for a Father&#8217;s Day gift, not a 10-millimeter nut with epoxy coating XYZ.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce11467 elementor-widget elementor-widget-text-editor\" data-id=\"ce11467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section aria-labelledby=\"key-rules\">\n  <h2 id=\"key-rules\">Key Etsy SEO Rules from this article<\/h2>\n  <ul>\n    <li><strong>Don&#8217;t just describe the product<\/strong> \u2014 describe its benefits and use case.<\/li>\n    <li><strong>Don&#8217;t think like a seller<\/strong> \u2014 think like a buyer searching on Etsy.<\/li>\n    <li><strong>The first words of the title \u2014 the most valuable<\/strong> for SEO.<\/li>\n    <li><strong>Long-tail keywords<\/strong> provide broader search coverage.<\/li>\n    <li><strong>One idea \u2014 multiple positioning variations<\/strong> through new titles and new photos.<\/li>\n  <\/ul>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c6874 elementor-widget elementor-widget-heading\" data-id=\"98c6874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bonus: Tips from Etsy sales professionals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c030dd9 elementor-widget elementor-widget-text-editor\" data-id=\"c030dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-rich-text w-richtext\"><p>If you&#8217;ve read this far, I want to give you a bonus tip that you should implement in all your ads right now.<\/p><p>\u200dWhen buyers search for a product, they often start by entering a noun, then adjectives describing that noun. But I see many sellers placing these specific adjectives and descriptors directly before the noun in their headlines and SEO. I think this happens because sellers are so deeply immersed in their business that they are used to describing their products in a certain way.<\/p><p>\u200dTherefore, when buyers search, they type in a more general phrase, not an exact one. For example, a noun followed by adjectives that describe that noun or product. For instance: &#8220;wedding dress boho lace&#8221; instead of &#8220;lace boho wedding dress.&#8221; But often, as sellers, we&#8217;re more inclined to type &#8220;lace wedding dress boho&#8221; to describe the product rather than &#8220;boho lace wedding dress.&#8221;<\/p><p>\u200dAnother example is a buyer searching for children&#8217;s bedding. Yes, they might type &#8220;nursery bedding minimalist neutral,&#8221; while a seller might use the words &#8220;neutral minimalist nursery bedding.&#8221; The point is, the word order should match what buyers are searching for. They type while they think, not think while they type. Remember this tip: it will have a huge impact on how you appear in search results before your target customers.<\/p><p>\u200dI hope now you know how to correctly write product descriptions on Etsy.<\/p><p>\u200dWishing you successful sales!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24c6cc elementor-widget elementor-widget-text-editor\" data-id=\"c24c6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n  <p>The worst thing for Etsy SEO is when a seller tries to beautifully describe their product instead of directly naming what the buyer is searching for. In search, the winner is not the most poetic title, but the most relevant to the intent.<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94253a8 elementor-widget elementor-widget-heading\" data-id=\"94253a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6104b72 elementor-widget elementor-widget-n-accordion\" data-id=\"6104b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1010\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1010\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the main mistake in Etsy SEO?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1010\" class=\"elementor-element elementor-element-e012c42 e-con-full e-flex e-con e-child\" data-id=\"e012c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1010\" class=\"elementor-element elementor-element-d18a56e e-flex e-con-boxed e-con e-child\" data-id=\"d18a56e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5451f9 elementor-widget elementor-widget-text-editor\" data-id=\"d5451f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The main mistake is when the seller only describes the product itself, rather than its purpose, benefits, and how exactly the buyer searches for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1011\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1011\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do buyers search for products on Etsy?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1011\" class=\"elementor-element elementor-element-e3ebfee e-con-full e-flex e-con e-child\" data-id=\"e3ebfee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1011\" class=\"elementor-element elementor-element-97982fb e-flex e-con-boxed e-con e-child\" data-id=\"97982fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-270dc6d elementor-widget elementor-widget-text-editor\" data-id=\"270dc6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Buyers often look for solutions, style, a gift, decor, the recipient, or the usage scenario of the product rather than technical specifications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1012\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1012\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why are the first words of a headline so important?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1012\" class=\"elementor-element elementor-element-f19bbdf e-con-full e-flex e-con e-child\" data-id=\"f19bbdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1012\" class=\"elementor-element elementor-element-1fef305 e-flex e-con-boxed e-con e-child\" data-id=\"1fef305\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa11686 elementor-widget elementor-widget-text-editor\" data-id=\"fa11686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because the beginning of the headline is the most valuable part for SEO. That&#8217;s where you should place the strongest key phrase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1013\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1013\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are long-tail keywords on Etsy?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1013\" class=\"elementor-element elementor-element-37fe1dd e-con-full e-flex e-con e-child\" data-id=\"37fe1dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1013\" class=\"elementor-element elementor-element-382b237 e-flex e-con-boxed e-con e-child\" data-id=\"382b237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a668338 elementor-widget elementor-widget-text-editor\" data-id=\"a668338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These are more precise multi-word search phrases that combine product, style, purpose, event, or customer type.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1014\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1014\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What to change first in the listing?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1014\" class=\"elementor-element elementor-element-12de2b3 e-con-full e-flex e-con e-child\" data-id=\"12de2b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1014\" class=\"elementor-element elementor-element-b0aa08d e-flex e-con-boxed e-con e-child\" data-id=\"b0aa08d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-201558f elementor-widget elementor-widget-text-editor\" data-id=\"201558f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>First, it is worth rewriting the headline to suit the buyer&#8217;s intent, then updating the keywords, and if necessary \u2014 preparing a new listing variation with a different search focus.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae79ff4 elementor-widget elementor-widget-text-editor\" data-id=\"ae79ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section aria-labelledby=\"cta\">\n  <h2 id=\"cta\">Want to improve Etsy SEO without chaotic edits?<\/h2>\n  <p>Start with headlines and keywords: rewrite them to match the buyer&#8217;s logic, not just the internal product description. This is the fastest way to increase the relevance of your listings in Etsy search.<\/p>\n  <p><a href=\"https:\/\/westernbid.com\/contacts\/\">Get a consultation on optimizing your Etsy shop<\/a><\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e853eba e-flex e-con-boxed e-con e-parent\" data-id=\"e853eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8250a7 elementor-widget elementor-widget-html\" data-id=\"e8250a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"Organization\",\r\n      \"@id\": \"https:\/\/westernbid.com\/#organization\",\r\n      \"name\": \"Western Bid\",\r\n      \"url\": \"https:\/\/westernbid.com\/\",\r\n      \"logo\": {\r\n        \"@type\": \"ImageObject\",\r\n        \"url\": \"https:\/\/westernbid.com\/path-to-logo.png\"\r\n      },\r\n      \"description\": \"Western Bid \u2014 a platform for international shipping, e-commerce, and store growth for sellers from Ukraine.\"\r\n    },\r\n    {\r\n      \"@type\": \"Service\",\r\n      \"@id\": \"https:\/\/westernbid.com\/#service-etsy-optimization\",\r\n      \"name\": \"Shop Optimization and Etsy SEO\",\r\n      \"provider\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/#organization\"\r\n      },\r\n      \"serviceType\": \"Etsy SEO and marketplace optimization\",\r\n      \"description\": \"Services for optimizing Etsy shops, improving listings, keywords, visibility, and conversion rates.\"\r\n    },\r\n    {\r\n      \"@type\": \"BreadcrumbList\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/etsy-seo#breadcrumbs\",\r\n      \"itemListElement\": [\r\n        {\r\n          \"@type\": \"ListItem\",\r\n          \"position\": 1,\r\n          \"name\": \"Blog\",\r\n          \"item\": \"https:\/\/westernbid.com\/blog\"\r\n        },\r\n        {\r\n          \"@type\": \"ListItem\",\r\n          \"position\": 2,\r\n          \"name\": \"Etsy SEO\",\r\n          \"item\": \"https:\/\/westernbid.com\/blog\/etsy-seo\"\r\n        }\r\n      ]\r\n    },\r\n    {\r\n      \"@type\": \"ImageObject\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/etsy-seo#primaryimage\",\r\n      \"url\": \"https:\/\/westernbid.com\/path-to-featured-image.jpg\",\r\n      \"caption\": \"The biggest SEO mistake when selling on Etsy\",\r\n      \"inLanguage\": \"uk\"\r\n    },\r\n    {\r\n      \"@type\": \"VideoObject\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/etsy-seo#video\",\r\n      \"name\": \"The Biggest Etsy SEO Mistake and How to Fix It\",\r\n      \"description\": \"Video about buyer intent, Etsy headlines, and proper work with long-tail keywords.\",\r\n      \"thumbnailUrl\": \"https:\/\/westernbid.com\/path-to-video-thumbnail.jpg\",\r\n      \"uploadDate\": \"2024-07-31\",\r\n      \"embedUrl\": \"PASTE_VIDEO_EMBED_URL_HERE\",\r\n      \"publisher\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/#organization\"\r\n      },\r\n      \"inLanguage\": \"uk\"\r\n    },\r\n    {\r\n      \"@type\": \"Article\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/etsy-seo#article\",\r\n      \"mainEntityOfPage\": \"https:\/\/westernbid.com\/blog\/etsy-seo\",\r\n      \"headline\": \"The Biggest SEO Mistake When Selling on Etsy\",\r\n      \"alternativeHeadline\": \"How to Fix the Main Etsy SEO Mistake and Improve Listing Visibility\",\r\n      \"description\": \"The article explains the main Etsy SEO error: sellers describe the product, not the search intent of the buyer. 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class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the main mistake in Etsy SEO and how to fix it: correct titles, search intent of buyers, long-tail keywords, and examples for handmade, art, and print-on-demand. A practical guide for increasing listing visibility.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"The biggest SEO mistake when selling on Etsy %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"What is the main mistake in Etsy SEO and how to fix it: proper titles, search intent of buyers, long-tail keywords, and examples for handmade, art, and print-on-demand. 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