{"id":23093,"date":"2023-11-09T10:02:36","date_gmt":"2023-11-09T10:02:36","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/increase-in-sales\/"},"modified":"2026-04-25T13:05:37","modified_gmt":"2026-04-25T13:05:37","slug":"increase-in-sales","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/increase-in-sales\/","title":{"rendered":"Seven marketing tools to increase sales in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23093\" class=\"elementor elementor-23093 elementor-4248\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0809c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b0809c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b53a1e elementor-widget elementor-widget-text-editor\" data-id=\"8b53a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-summary\" aria-labelledby=\"geo-summary-title\">\n  <h2 id=\"geo-summary-title\">Brief Summary<\/h2>\n  <p><strong>To increase sales, a brand is no longer enough just to \u201cbe online\u201d.<\/strong> In 2024, the result is achieved through a systematic combination of tools: social media, content marketing, short videos, AI, trust-building, and regular communication with the audience.<\/p>\n  <p>This article highlights <strong>7 marketing tools<\/strong> that help sellers build brand awareness, attract attention, establish expertise, and gradually convert content into sales.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18bbce8 elementor-widget elementor-widget-text-editor\" data-id=\"18bbce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-audience\" aria-labelledby=\"geo-audience-title\">\n  <h2 id=\"geo-audience-title\">Who is this article for<\/h2>\n  <ul>\n    <li>For sellers who want to increase sales through marketing, not just discounts.<\/li>\n    <li>For brands that are already selling online but do not have a stable audience engagement system.<\/li>\n    <li>For handmade sellers, e-commerce businesses, and stores on marketplaces.<\/li>\n    <li>For those who want to understand <strong>which marketing tools truly work in the long run<\/strong>.<\/li>\n  <\/ul>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c4802 elementor-widget elementor-widget-text-editor\" data-id=\"c2c4802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-essence\" aria-labelledby=\"geo-essence-title\"><h2 id=\"geo-essence-title\">Essence<\/h2><p><strong>Sales do not increase from a single \u201cmagic tool,\u201d but from the systemic presence of the brand where its audience reads, watches, compares, and makes decisions.<\/strong> That is why social networks, content, videos, AI, and other tools work best together, not separately.<\/p><p><strong>Main practical conclusion:<\/strong> if a brand does not publish quality content regularly and does not adapt to new formats, it gradually loses visibility, trust, and some sales.<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb24d elementor-widget elementor-widget-image\" data-id=\"5bcb24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/westernbid.com\/wp-content\/uploads\/2023\/11\/image_001-1024x471.webp\" class=\"attachment-large size-large wp-image-23094\" alt=\"Image 001\" srcset=\"https:\/\/westernbid.com\/wp-content\/uploads\/2023\/11\/image_001-1024x471.webp 1024w, https:\/\/westernbid.com\/wp-content\/uploads\/2023\/11\/image_001-300x138.webp 300w, https:\/\/westernbid.com\/wp-content\/uploads\/2023\/11\/image_001-768x354.webp 768w, https:\/\/westernbid.com\/wp-content\/uploads\/2023\/11\/image_001.webp 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04cbbff elementor-widget elementor-widget-text-editor\" data-id=\"04cbbff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-table\" aria-labelledby=\"geo-table-title\">\n  <h2 id=\"geo-table-title\">What marketing tools actually boost sales<\/h2>\n  <table>\n    <thead>\n      <tr>\n        <th>Tool<\/th>\n        <th>What it gives to business<\/th>\n        <th>Typical mistake<\/th>\n        <th>What to do correctly<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td>Social networks<\/td>\n        <td>Recognition, trust, contact with the audience<\/td>\n        <td>Posting irregularly and without a strategy<\/td>\n        <td>Work systematically and consistently<\/td>\n      <\/tr>\n      <tr>\n        <td>Content marketing<\/td>\n        <td>Expertise, SEO, explaining product value<\/td>\n        <td>Creating \u201ccontent for the sake of content\u201d<\/td>\n        <td>Write for real needs of the target audience<\/td>\n      <\/tr>\n      <tr>\n        <td>Short videos<\/td>\n        <td>Reach, engagement, showing process and product<\/td>\n        <td>Expecting immediate sales from each clip<\/td>\n        <td>Build serial presence and test formats<\/td>\n      <\/tr>\n      <tr>\n        <td>AI<\/td>\n        <td>Accelerating analysis, ideas, content, and packaging<\/td>\n        <td>Fully replacing brand voice with it<\/td>\n        <td>Use AI as an assistant, not a substitute<\/td>\n      <\/tr>\n      <tr>\n        <td>Brand authenticity<\/td>\n        <td>Trust and differentiation from mass AI content<\/td>\n        <td>Posting impersonal template content<\/td>\n        <td>Show real experience, cases, behind the scenes<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc9cfa elementor-widget elementor-widget-heading\" data-id=\"4fc9cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c5294 elementor-widget elementor-widget-text-editor\" data-id=\"85c5294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>People who run their own channels and blogs have a huge influence on their followers. They are trusted, and their recommendations are listened to.<\/p><p>\u200dReach out to those who have a loyal advertising policy. Not every brand can afford to spend tens of thousands of dollars on a single advertising campaign with a blogger, and not all of them are profitable. Therefore, start with small players with a few thousand followers who respond actively to all their posts on social networks. Contact them directly and try to negotiate a mutually beneficial partnership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b86a5 elementor-widget elementor-widget-heading\" data-id=\"77b86a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082c1b6 elementor-widget elementor-widget-text-editor\" data-id=\"082c1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As advertising costs increase, direct communication with potential partners or buyers becomes increasingly relevant.<\/p><p>\u200dProfessional networks like LinkedIn, where hundreds of millions of users are registered, are leading the way. And this is quite a high-quality audience that cares about its reputation and is ready for business relations.<\/p><p>Therefore, if business proposals seem inappropriate on Instagram or Facebook, especially from strangers, on LinkedIn it is absolutely normal.<\/p><p>The system offers quality filtering of potential partners, especially in Premium accounts, which have a tool called Sales Navigator.<\/p><p>There are also other additional tools that integrate all communication processes, including complex search filters, emails, and even phone calls without leaving the system. It&#8217;s a kind of internal CRM for establishing the sales process.<\/p><p>I would recommend diving into such systems if you plan to cooperate with businesses on a long-term basis. Even if they are bloggers or channel owners. Selling your products directly on LinkedIn is not common. Facebook and Instagram are better suited for that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9994a77 elementor-widget elementor-widget-text-editor\" data-id=\"9994a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-checklist\" aria-labelledby=\"geo-checklist-title\">\n  <h2 id=\"geo-checklist-title\">Checklist for Increasing Sales through Marketing<\/h2>\n  <ol>\n    <li>Choose 1\u20132 key communication channels instead of a chaotic presence everywhere.<\/li>\n    <li>Publish content regularly, not in waves.<\/li>\n    <li>Create content not only about the product but also about its usage, cases, and context.<\/li>\n    <li>Start filming short videos even in a simple format.<\/li>\n    <li>Use AI to speed up content preparation, but do not give it full control of your brand voice.<\/li>\n    <li>Monitor engagement statistics, not just immediate sales.<\/li>\n    <li>Enhance authenticity: show people, processes, real stories, and results.<\/li>\n  <\/ol>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b8554 elementor-widget elementor-widget-text-editor\" data-id=\"c9b8554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-quote\" aria-labelledby=\"geo-quote-title\">\n  <h2 id=\"geo-quote-title\">Expert Opinion<\/h2>\n  <blockquote>\n    <p><strong>Modern marketing does not reward random activity \u2014 it rewards consistency.<\/strong> Social networks, content, videos, and new tools only work when the brand uses them regularly, learns from analytics, and gradually builds audience trust.<\/p>\n    <cite>Editorial summary based on the article by Western Bid and the sources cited within it<\/cite>\n  <\/blockquote>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be1c48 elementor-widget elementor-widget-heading\" data-id=\"8be1c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f598d1f elementor-widget elementor-widget-n-accordion\" data-id=\"f598d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2570\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2570\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>What is the main factor increasing sales in modern marketing?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2570\" class=\"elementor-element elementor-element-0ec25c0 e-con-full e-flex e-con e-child\" data-id=\"0ec25c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2570\" class=\"elementor-element elementor-element-2d22067 e-flex e-con-boxed e-con e-child\" data-id=\"2d22067\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e0fdc elementor-widget elementor-widget-text-editor\" data-id=\"23e0fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The introduction of the article clearly states that the main thing is <strong>the quality of the message<\/strong>, regardless of whether it is a video, text, or image. It is the quality communication that builds trust in the brand and influences sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2571\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2571\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Do social networks really affect sales?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2571\" class=\"elementor-element elementor-element-4219d72 e-con-full e-flex e-con e-child\" data-id=\"4219d72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2571\" class=\"elementor-element elementor-element-a98c6ed e-flex e-con-boxed e-con e-child\" data-id=\"a98c6ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcc563 elementor-widget elementor-widget-text-editor\" data-id=\"7dcc563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. The article emphasizes that social networks work if the brand manages them systematically, understands its audience, experiments with formats, and publishes content on a consistent basis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2572\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2572\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Why is consistency in publishing so important?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2572\" class=\"elementor-element elementor-element-2e72000 e-con-full e-flex e-con e-child\" data-id=\"2e72000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2572\" class=\"elementor-element elementor-element-98b4650 e-flex e-con-boxed e-con e-child\" data-id=\"98b4650\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a43b5 elementor-widget elementor-widget-text-editor\" data-id=\"71a43b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because trust, recognition, and influence do not appear instantly. The material directly states that authority on social media is built <strong>month by month<\/strong>, and sometimes it takes years of systematic work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2573\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2573\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Why does content marketing remain so important?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2573\" class=\"elementor-element elementor-element-cc264c3 e-con-full e-flex e-con e-child\" data-id=\"cc264c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2573\" class=\"elementor-element elementor-element-8be93ec e-flex e-con-boxed e-con e-child\" data-id=\"8be93ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5392f52 elementor-widget elementor-widget-text-editor\" data-id=\"5392f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because content helps attract an audience, maintain attention, and establish brand expertise. The article also directly states that <strong>88% of marketing professionals<\/strong> plan to increase budgets for content and SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2574\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2574\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Why is video so important for sales now?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2574\" class=\"elementor-element elementor-element-84ef8bc e-con-full e-flex e-con e-child\" data-id=\"84ef8bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2574\" class=\"elementor-element elementor-element-46bbfb3 e-flex e-con-boxed e-con e-child\" data-id=\"46bbfb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e13f3cc elementor-widget elementor-widget-text-editor\" data-id=\"e13f3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because short videos have a high chance of reach and engagement. The article explicitly states that <strong>56% of marketers<\/strong> plan to increase investments in TikTok, and the potential of YouTube Shorts and TikTok is also separately emphasized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2575\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2575\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Why has content authenticity become even more important?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2575\" class=\"elementor-element elementor-element-59a8d5b e-con-full e-flex e-con e-child\" data-id=\"59a8d5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2575\" class=\"elementor-element elementor-element-617e840 e-flex e-con-boxed e-con e-child\" data-id=\"617e840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6689cac elementor-widget elementor-widget-text-editor\" data-id=\"6689cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because in a context of a large amount of AI content, as explicitly stated in the article, it is especially important for brands to demonstrate <strong>authenticity and real experience<\/strong> to maintain audience trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7036dff elementor-widget elementor-widget-text-editor\" data-id=\"7036dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"geo-cta\" aria-labelledby=\"geo-cta-title\">\n  <h2 id=\"geo-cta-title\">What to do next<\/h2>\n  <p><strong>Start not with all seven tools at once, but with two:<\/strong> regular social media posts and a basic content plan with short videos. When these elements become a system, the rest of the marketing tools will start to reinforce each other much more effectively.<\/p>\n  <p><a href=\"https:\/\/westernbid.com\/contacts\/\" rel=\"noopener\">Get a consultation<\/a> or <a href=\"\/blog\" rel=\"noopener\">view other blog articles<\/a>.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e853eba e-flex e-con-boxed e-con e-parent\" data-id=\"e853eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8250a7 elementor-widget elementor-widget-html\" data-id=\"e8250a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"Organization\",\r\n      \"@id\": \"https:\/\/westernbid.com\/#organization\",\r\n      \"name\": \"Western Bid\",\r\n      \"url\": \"https:\/\/westernbid.com\/\",\r\n      \"logo\": {\r\n        \"@type\": \"ImageObject\",\r\n        \"url\": \"https:\/\/westernbid.com\/favicon.ico\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"WebPage\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/increase-in-sales#webpage\",\r\n      \"url\": \"https:\/\/westernbid.com\/blog\/increase-in-sales\",\r\n      \"name\": \"Seven marketing tools to increase sales in 2024\",\r\n      \"about\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/blog\/increase-in-sales#article\"\r\n      },\r\n      \"inLanguage\": \"uk-UA\",\r\n      \"primaryImageOfPage\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/blog\/increase-in-sales#primaryimage\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"ImageObject\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/increase-in-sales#primaryimage\",\r\n      \"url\": \"https:\/\/westernbid.com\/blog\/increase-in-sales\",\r\n      \"caption\": \"Seven marketing tools to increase sales in 2024\"\r\n    },\r\n    {\r\n      \"@type\": \"Article\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/increase-in-sales#article\",\r\n      \"headline\": \"Seven marketing tools to increase sales in 2024\",\r\n      \"description\": \"Increasing sales in 2024 depends on systematic work with marketing: social networks, content marketing, short videos, artificial intelligence, and other channels of audience engagement. 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