{"id":23033,"date":"2026-03-23T12:12:01","date_gmt":"2026-03-23T12:12:01","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/3-types-of-conversions-on-etsy\/"},"modified":"2026-04-25T13:05:31","modified_gmt":"2026-04-25T13:05:31","slug":"3-types-of-conversions-on-etsy","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/3-types-of-conversions-on-etsy\/","title":{"rendered":"3 types of conversions on Etsy: CTR, cart, checkout \u2014 how to improve them"},"content":{"rendered":"\t\t
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Good day, everyone! This is Masha Kaganovich, a marketer at Western Bid. And in today’s article, I will talk about three types of conversions that exist on your Etsy shop<\/a>, basically, in any shop, yes, and the most important things that influence these conversions, what can be done to improve them.<\/p>\n

These are cases I encounter very often during individual consultations. Recently, their number has been increasing, and I notice the same very similar mistakes. And mainly, these mistakes in shops are related specifically to low conversion rates, not SEO problems.<\/p>\n

It’s understandable that if your product doesn\u2019t appear at all on the first pages of search, there are issues like an unsuccessful shop, pushed back somewhere, with improperly chosen keywords that aren\u2019t appearing in search results. But now, let\u2019s talk about products that do appear, where you can pay for advertising, have decent keywords, and generally some sales in your shop, but what can be done to boost conversion rates, maybe these sales are simply not enough.<\/p>\n

What are the three types of conversions<\/h2>\n

You either notice that many people add items to their cart but, for some reason, they then proceed from the cart to checkout, or you have quite a lot of shop visits, views, but few of them proceed to the cart after that.<\/p>\n

In short, we have three conversions:<\/p>\n

Conversion 1: Click-Through Rate (CTR)<\/strong><\/p>\n

The first conversion is called click-through rate<\/a>. It\u2019s the number of people who see your listing, and this percentage, the number of visits compared to views, is the first click-through rate, CTR.<\/p>\n

Conversion 2: Adding to cart<\/strong><\/p>\n

The second type is how many… How many people, after viewing your listing, then add the item to their cart. This is the second type.<\/p>\n

Conversion 3: Proceeding to checkout<\/strong><\/p>\n

The third type is the transition from the cart to the checkout. That is, many people leave the item in the cart, and it\u2019s completely unclear why they remain there.<\/p>\n

By the way, recent findings show that as a seller, you don\u2019t get detailed stats on how many people… leave items in the cart, but if you enable marketing options like sending follow-up emails or discounts for those who have items in their cart but don\u2019t proceed further, you can understand how many emails were sent to customers, for example. But now, let\u2019s talk about what influences these three types of conversions \u2014 these are different things.<\/p>\n

Conversion 1: What affects CTR (from search page to listing)<\/h2>\n

Okay, so the first type of conversion is CTR, which indicates how many people transition from the general search page to your listing. For example, I searched for Gift Basket. I know that probably no one searches exactly for that; people look for gift baskets for holidays, Mother\u2019s Day, or Christmas, it doesn\u2019t matter. I did this general search just to illustrate this concept.<\/p>\n

What the buyer pays attention to<\/strong><\/p>\n

    \n
  1. The first thing \u2014 is the first photo<\/li>\n
  2. The second thing \u2014 is the video, even more than the photo, because when you hover over the listing, a video appears immediately<\/li>\n
  3. Price \u2014 a combination, I would say, of these factors: the first photo and the price<\/li>\n
  4. The fourth place \u2014 which is already small but can also draw attention \u2014 is the number of stars and reviews, which also appear on the first page<\/li>\n<\/ol>\n

    No free shipping \u2014 you might think that free shipping affects this, but no, it does not.<\/p>\n

    The headline is not read<\/h3>\n

    If you think that the headline might influence this, I\u2019ll say no, no one reads it. It\u2019s visible only, I don\u2019t know, three to five words, and basically, no one reads it because listings are viewed very quickly \u2014 at this speed. If you couldn\u2019t catch attention with your listing in the first 5 or 6 seconds, then you\u2019ve lost \u2014 that\u2019s the first conversion, and you did not pass it.<\/p>\n

    Of course, I understand that people with 60,000 sales or so, they are in a different position. They have a strong reputation, many stars, and selling many other products besides \u2014 they can afford to increase their margins, set higher prices.<\/p>\n

    What should be on the first photo<\/h3>\n

    Regarding the first photo, since we already have a video about what should be on the first photo to attract attention, here\u2019s a summary:<\/p>\n