{"id":22846,"date":"2024-04-12T13:39:05","date_gmt":"2024-04-12T13:39:05","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/how-to-promote-shopify-store\/"},"modified":"2026-04-25T12:59:43","modified_gmt":"2026-04-25T12:59:43","slug":"how-to-promote-shopify-store","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/how-to-promote-shopify-store\/","title":{"rendered":"How to promote your Shopify store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22846\" class=\"elementor elementor-22846 elementor-4721\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0809c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b0809c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c5be0 elementor-widget elementor-widget-text-editor\" data-id=\"86c5be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"seo-summary\">\n  <h2>Brief Summary<\/h2>\n  <p><strong>Promoting a Shopify store<\/strong> starts not with advertising, but with basic website preparation: speed, page structure, a clear path to purchase, SEO, and a strong call to action.<\/p>\n  <p>This article provides a practical checklist for promoting a Shopify store: from optimizing product pages and checkout to free traffic channels, email automation, promotions, bundles, and content marketing.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a785a66 elementor-widget elementor-widget-text-editor\" data-id=\"a785a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"seo-for-whom\">\n  <h2>Who is this article for<\/h2>\n  <ul>\n    <li>For Shopify store owners looking to increase sales without chaotic actions.<\/li>\n    <li>For eCommerce project marketers needing a practical promotion checklist.<\/li>\n    <li>For entrepreneurs searching for free and paid ways to grow traffic and conversions.<\/li>\n  <\/ul>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ededa2 elementor-widget elementor-widget-text-editor\" data-id=\"4ededa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"seo-key-takeaway\">\n  <h2>Summary of the article<\/h2>\n  <p><strong>Main idea:<\/strong> effective promotion of a Shopify store is a combination of technical optimization, proper UX, SEO, automation, content, promotions, and a well-thought-out purchase logic, rather than relying on a single traffic channel.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb24d elementor-widget elementor-widget-image\" data-id=\"5bcb24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/westernbid.com\/wp-content\/uploads\/2024\/04\/image_001-2-1024x576.webp\" class=\"attachment-large size-large wp-image-22847\" alt=\"Image 001\" srcset=\"https:\/\/westernbid.com\/wp-content\/uploads\/2024\/04\/image_001-2-1024x576.webp 1024w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/04\/image_001-2-300x169.webp 300w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/04\/image_001-2-768x432.webp 768w, https:\/\/westernbid.com\/wp-content\/uploads\/2024\/04\/image_001-2.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e155fe5 elementor-widget elementor-widget-text-editor\" data-id=\"e155fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"seo-table\">\n  <h2>What Really Influences the Promotion of a Shopify Store<\/h2>\n  <table>\n    <thead>\n      <tr>\n        <th>Direction<\/th>\n        <th>What needs to be done<\/th>\n        <th>Practical benefit<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td>Store Optimization<\/td>\n        <td>Speed up the theme, simplify the purchase path, remove distractions<\/td>\n        <td>Higher conversion and better UX<\/td>\n      <\/tr>\n      <tr>\n        <td>SEO<\/td>\n        <td>Work with long-tail keywords, speed, alt texts, and descriptions<\/td>\n        <td>More organic traffic<\/td>\n      <\/tr>\n      <tr>\n        <td>Automation<\/td>\n        <td>Set up abandoned cart, email, recommended products, chat-bot<\/td>\n        <td>Recover some lost sales<\/td>\n      <\/tr>\n      <tr>\n        <td>Promotions and pricing<\/td>\n        <td>Show discounts, run promos, free shipping, bundles<\/td>\n        <td>Higher average order value<\/td>\n      <\/tr>\n      <tr>\n        <td>Free channels<\/td>\n        <td>YouTube, Pinterest, TikTok, Facebook, Instagram, blog, LinkedIn, X, Medium<\/td>\n        <td>Long-term traffic engagement<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297204b elementor-widget elementor-widget-heading\" data-id=\"297204b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shopify store optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1c52f elementor-widget elementor-widget-heading\" data-id=\"3e1c52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Useful tips for optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e228c elementor-widget elementor-widget-text-editor\" data-id=\"e2e228c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Theme. It should load quickly.\u200d<\/li><li>Do not use custom fonts &#8211; it will increase loading time.\u200d<\/li><li>From product display to purchase &#8211; one line, no branches. Do not provide unnecessary choices or comparisons for decision making. This can be only in an expert blog article, but not in the purchasing process.\u200d<\/li><li>Limit collections to a few products.\u200d<\/li><li>Do not distract the customer after viewing the product card, and especially after the product is already in the cart.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea28935 elementor-widget elementor-widget-heading\" data-id=\"ea28935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Call to action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4159d8d elementor-widget elementor-widget-text-editor\" data-id=\"4159d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Fix the Add to cart button in both mobile and desktop versions so that the button remains visible when viewing product details.<br \/>If this is not possible &#8211; make the button floating on the left.\u200d<\/li><li>Set up the operator&#8217;s message from the chat or chat-bot to the customer after 3-5 minutes of viewing the product card.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8793193 elementor-widget elementor-widget-heading\" data-id=\"8793193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organize the content structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc5d5c elementor-widget elementor-widget-text-editor\" data-id=\"9fc5d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Check the mobile version of the site for bugs.<\/li><li>Don&#8217;t clutter the site, create more empty space.<\/li><li>Break down the content into convenient points, headings, and lists.<\/li><li>Indicate urgency and\/or scarcity for the item.<\/li><li>Create a product story based on its exclusivity.<\/li><li>Attach reviews to the product.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd427a elementor-widget elementor-widget-heading\" data-id=\"6cd427a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f7dd8 elementor-widget elementor-widget-text-editor\" data-id=\"16f7dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Be objective about your capabilities. Focus only on those key queries that you can realistically rank in the top-10 for. Everything else is a waste of money.\u200d<\/li><li>Long-tail keywords are used only by motivated buyers. Be \u21161 for all such keywords.\u200d<\/li><li>Constantly check loading speed. For retail &#8211; this is a decisive factor.\u200d<\/li><li>Optimize images and ensure each has alt attributes.\u200d<\/li><li>Relevant low-frequency keywords should only be placed in product descriptions. The longer visitors read the product description, the better for SEO.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10885d6 elementor-widget elementor-widget-heading\" data-id=\"10885d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promotions and Offers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f9a5a elementor-widget elementor-widget-text-editor\" data-id=\"36f9a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Always on the first page of the site.\u200d<\/li><li>Always provided with a &#8220;Buy&#8221; button, not &#8220;Read more&#8221;, &#8220;Details&#8221;, etc.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496d20a elementor-widget elementor-widget-heading\" data-id=\"496d20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Third-party applications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3cf346 elementor-widget elementor-widget-text-editor\" data-id=\"a3cf346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Check the loading speed before and after installation.<\/li><li>Try to install on a page rather than on the entire site.<\/li><li>When removing applications, make sure all code is removed from the site.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca1620 elementor-widget elementor-widget-heading\" data-id=\"9ca1620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shopify store automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3237de elementor-widget elementor-widget-text-editor\" data-id=\"a3237de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Send automatic reminders to buyers who abandoned their cart.<\/li><li>Create a quick checkout if possible:<br \/>a. One Page Checkout &#8211; payment on a single page<br \/>b. Enable\/Make Guest Checkout available<br \/>c. Enable login via Google\/Facebook<br \/>d. Clearly explain all additional taxes and fees<br \/>e. Enable a countdown timer for items in the cart<br \/>f. Mention that if the customer completes the purchase within 15 minutes, a gift will be included<br \/>g. Inform that a discount\/coupon is valid for 10 minutes<br \/>h. Show that stock of the item is running low<br \/>i. Add reviews from other customers on the checkout page. Usually, this can be done in the product.liquid template section within the Templates directory of any theme.<br \/>j. Indicate that returns are accepted hassle-free.<\/li><li>Automate the display of related or recommended products.<\/li><li>Automate email campaigns (e.g., using the Engage app).<\/li><li>Set up a chatbot.<\/li><li>Automate adding a free product\/surprise to the cart.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80047c2 elementor-widget elementor-widget-heading\" data-id=\"80047c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free forwarding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c40d1 elementor-widget elementor-widget-text-editor\" data-id=\"f5c40d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Set Free Shipping after reaching any order amount.<\/li><li>Offer Free Shipping during the promotion period or until a specific date.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f76708 elementor-widget elementor-widget-heading\" data-id=\"7f76708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Collections<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3e78c elementor-widget elementor-widget-text-editor\" data-id=\"6f3e78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Make them affordable.<\/li><li>Create different options based on themes (for moms, for loved ones, etc.).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf3a24 elementor-widget elementor-widget-heading\" data-id=\"7cf3a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bundles and wholesale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8186b7a elementor-widget elementor-widget-text-editor\" data-id=\"8186b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Create a section for wholesale buyers.<\/li><li>Gather bundles based on a specific target customer.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6c2ac elementor-widget elementor-widget-heading\" data-id=\"ed6c2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d5e4d elementor-widget elementor-widget-text-editor\" data-id=\"80d5e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Always showcase discounts.\u200d<\/li><li>Indicate that others sell at a higher price.\u200d<\/li><li>Explain that your product is cheaper because&#8230;<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be7a43 elementor-widget elementor-widget-heading\" data-id=\"6be7a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free promotion channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48bf4f elementor-widget elementor-widget-text-editor\" data-id=\"f48bf4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Youtube &#8211; create videos showcasing your products.\u200d<\/li><li>Pinterest &#8211; display idea images using your products.\u200d<\/li><li>TikTok &#8211; short clips about how there was a problem and it was solved with your product.\u200d<\/li><li>Facebook &#8211; create a group of people united by a common goal that can be achieved through purchasing your product.\u200d<\/li><li>Instagram: show how others use your product. Do not show how you make it, how beautiful your employees are, or what kind of car you have.\u200d<\/li><li>Blog &#8211; demonstrate that you are an expert in solving problems, and therefore make a product that helps solve issues. Main article topics: competitor reviews, industry innovations, how to make the right choice, how-to guides.\u200d<\/li><li>LinkedIn &#8211; position yourself as a manufacturer or as a source of products you are ready to distribute.\u200d<\/li><li>Bulletin boards &#8211; post product cards.\u200d<\/li><li>Twitter \/ X.com &#8211; link trends to your product. For example, #finalslikethechampions is best watched with popcorn from our bowl: it won&#8217;t break and is quite spacious for an entire match.\u200d<\/li><li>Medium &#8211; publish articles with backlinks to your products.\u200d<\/li><\/ol><p>Note: do not use neural networks (AI) to create content. It is better to write in your own words using the Deepl translator.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d167f elementor-widget elementor-widget-heading\" data-id=\"26d167f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Using AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5feabd2 elementor-widget elementor-widget-text-editor\" data-id=\"5feabd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Improve product photos by creating mock-ups.\u200d<\/li><li>Create a chatbot.\u200d<\/li><li>Use AI for competitor analysis.\u200d<\/li><li>Ask AI to generate a list of clickbait headlines and content\/video plans.\u200d<\/li><\/ol><p>Note: do not use neural networks (AI) for creating textual content. It&#8217;s better to write in your own words using the Deepl translator.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262a566 elementor-widget elementor-widget-heading\" data-id=\"262a566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Working with influencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbfdbf elementor-widget elementor-widget-text-editor\" data-id=\"cfbfdbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Register in micro-influencer databases.<\/li><li>Order a product review from them (usually, they do this just because you send them free products).<\/li><li>Create a referral program (it&#8217;s free in Shopify) and give the influencer a partner link.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bc5ba elementor-widget elementor-widget-heading\" data-id=\"c0bc5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistics and Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0758f95 elementor-widget elementor-widget-text-editor\" data-id=\"0758f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"\"><li>Register with Google Analytics and gain access to Google Search Console (it&#8217;s free).\u200d<\/li><li>Gain access to analytics in Ahrefs (for website owners, there is a free set of tools).\u200d<\/li><li>Register your site in Google Product Search so that your products appear in Google Shopping.\u200d<\/li><li>Create a plan to achieve certain promotion goals, and check weekly for growth in rankings and visits.\u200d<\/li><\/ol><p>All marketing strategies are aimed at increasing your income, remember that. It\u2019s very easy to get caught up in promotion, discounts, or focusing on the number of sales. Focus only on income, don\u2019t expect it to appear someday.\u200d<\/p><p>Income should start flowing from the first sale. If you find it necessary, you can reinvest this income into business development, and that\u2019s correct. But working at a loss, hoping for future profits, is only acceptable if you have external investors who pay you a salary and are willing to bear losses in case of your failure.\u200d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d793c65 elementor-widget elementor-widget-text-editor\" data-id=\"d793c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"seo-quote\">\n  <h2>Key takeaway<\/h2>\n  <blockquote>\n    Promoting a Shopify store works best when marketing begins at the site structure level, not just after launching ads or social media.\n  <\/blockquote>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787d55d elementor-widget elementor-widget-heading\" data-id=\"787d55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a459edb elementor-widget elementor-widget-n-accordion\" data-id=\"a459edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1720\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1720\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Where to start promoting your Shopify store?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1720\" class=\"elementor-element elementor-element-623eece e-con-full e-flex e-con e-child\" data-id=\"623eece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1720\" class=\"elementor-element elementor-element-fe98d79 e-flex e-con-boxed e-con e-child\" data-id=\"fe98d79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836be28 elementor-widget elementor-widget-text-editor\" data-id=\"836be28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The article recommends starting with optimizing the store itself: loading speed, a simple path to purchase, a correct mobile version, content structure, reviews, CTA, and the absence of unnecessary distractions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1721\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1721\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>Why is store speed so important for Shopify?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1721\" class=\"elementor-element elementor-element-c18488a e-con-full e-flex e-con e-child\" data-id=\"c18488a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1721\" class=\"elementor-element elementor-element-fb97e20 e-flex e-con-boxed e-con e-child\" data-id=\"fb97e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a20be9 elementor-widget elementor-widget-text-editor\" data-id=\"2a20be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because speed is mentioned as a critical factor in the material for both user experience and SEO. The author recommends not to overload the topic, avoid using unnecessary custom fonts, and check the impact of third-party applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1722\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1722\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>How to improve the product page conversion?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1722\" class=\"elementor-element elementor-element-415c45b e-con-full e-flex e-con e-child\" data-id=\"415c45b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1722\" class=\"elementor-element elementor-element-0c2266a e-flex e-con-boxed e-con e-child\" data-id=\"0c2266a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06859d9 elementor-widget elementor-widget-text-editor\" data-id=\"06859d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The article recommends making the path from viewing a product to purchase as direct as possible, fixing the Add to cart button, avoiding unnecessary distractions after viewing the product, and adding reviews, scarcity, or urgency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1723\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1723\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>What are the most important SEO actions for a Shopify store?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1723\" class=\"elementor-element elementor-element-a44c419 e-con-full e-flex e-con e-child\" data-id=\"a44c419\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1723\" class=\"elementor-element elementor-element-263c4c9 e-flex e-con-boxed e-con e-child\" data-id=\"263c4c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2d49 elementor-widget elementor-widget-text-editor\" data-id=\"bbc2d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Among the key tips: work with long-tail queries, constantly monitor loading speed, optimize images, add alt attributes, and place relevant low-frequency keywords in product descriptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1724\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1724\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>What automation should be set up in Shopify first?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1724\" class=\"elementor-element elementor-element-db7cf3d e-con-full e-flex e-con e-child\" data-id=\"db7cf3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1724\" class=\"elementor-element elementor-element-9d1e194 e-flex e-con-boxed e-con e-child\" data-id=\"9d1e194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d0f96 elementor-widget elementor-widget-text-editor\" data-id=\"94d0f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The article recommends setting up abandoned cart reminders, email campaigns, quick payment, guest checkout, Google\/Facebook login, recommended products, a chat bot, and automatic gift addition to the cart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3904050 elementor-widget elementor-widget-text-editor\" data-id=\"3904050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"seo-cta\">\n  <h2>What to do next<\/h2>\n  <p>If your store is already launched, the next step is to go through the checklist: speed, SEO, CTA, automation, free traffic channels, checkout, and conversion optimization offers.<\/p>\n  <p><a href=\"https:\/\/westernbid.com\/contact\/\">Contact the Western Bid team<\/a> if you need help with developing your Shopify store, setting up payments, SEO, or conversion optimization.<\/p>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e853eba e-flex e-con-boxed e-con e-parent\" data-id=\"e853eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8250a7 elementor-widget elementor-widget-html\" data-id=\"e8250a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"Organization\",\r\n      \"@id\": \"https:\/\/westernbid.com\/#organization\",\r\n      \"name\": \"Western Bid\",\r\n      \"url\": \"https:\/\/westernbid.com\/\",\r\n      \"logo\": {\r\n        \"@type\": \"ImageObject\",\r\n        \"url\": \"https:\/\/westernbid.com\/favicon.ico\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"WebSite\",\r\n      \"@id\": \"https:\/\/westernbid.com\/#website\",\r\n      \"url\": \"https:\/\/westernbid.com\/\",\r\n      \"name\": \"Western Bid\",\r\n      \"publisher\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/#organization\"\r\n      },\r\n      \"inLanguage\": \"uk\"\r\n    },\r\n    {\r\n      \"@type\": \"WebPage\",\r\n      \"@id\": \"https:\/\/westernbid.com\/blog\/how-to-promote-shopify-store#webpage\",\r\n      \"url\": \"https:\/\/westernbid.com\/blog\/how-to-promote-shopify-store\",\r\n      \"name\": \"How to Promote Your Shopify Store\",\r\n      \"isPartOf\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/#website\"\r\n      },\r\n      \"about\": {\r\n        \"@id\": \"https:\/\/westernbid.com\/blog\/how-to-promote-shopify-store#article\"\r\n      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