{"id":22787,"date":"2026-03-23T17:20:00","date_gmt":"2026-03-23T17:20:00","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/analysis-of-niches-for-paintings-on-etsy\/"},"modified":"2026-04-25T12:59:38","modified_gmt":"2026-04-25T12:59:38","slug":"analysis-of-niches-for-paintings-on-etsy","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/analysis-of-niches-for-paintings-on-etsy\/","title":{"rendered":"Niche analysis for paintings on Etsy: birds, food, string art, and ACEO"},"content":{"rendered":"\t\t
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Good day, everyone! This is Masha Kaganovich, a marketer at Western Bid. Today’s material is a follow-up to the previous live session and article, about paintings<\/a>. I’m writing a continuation because you left so many questions. So, I\u2019m analyzing and finding the best niches, what will sell better in the paintings.<\/p>

We will talk about birds. You asked, right? I probably analyzed more than a hundred different birds. A lot of birds. Then borscht, dumplings \u2014 you asked about national dishes. Next, we’ll talk about American food, American national dishes. You asked about male figures in paintings. So, next is string art \u2014 this is an art of drawing with thread. Painting on fabric, clothing, shoes, and ACEO \u2014 small cards-miniatures.<\/p>

Therefore, in today\u2019s material, if you’re interested in these niches in paintings, I will analyze them, review, say which are good, and which are not very. And in which you can delve deeper and find something interesting for yourself to sell your art on Etsy and other marketplaces.<\/p>

How to find trends: start with Target<\/h2>

So, as always, I first go to the Target website and see what\u2019s trending, right? What birds, what paintings, what styles. I highly recommend you do this. So, in this case, when I started searching for birds, I simply searched for bird wall art. It\u2019s clear that there are no original paintings here.<\/p>

It often happens that Marmalade shows excellent demand, but there are no sales at all in stores. And vice versa. Sometimes Marmalade indicates there\u2019s no search at all, but actually there is.<\/p>

Let me give you an example. Recently, I searched on Etsy for a gift for my cousin\u2019s 50th birthday. I typed \u201c50th birthday present for man personalised.\u201d Marmalade showed me, just out of curiosity, that there were fewer than 25 searches per month. Seriously? A personalised gift for a man for his 50th birthday with less than 25 searches a month? Of course, the sales in stores are skyrocketing, right?<\/p>

And people who rely solely on analysis tools cannot just find such niches without knowing or exploring that market. That\u2019s why, always, every niche\u2014regardless of whether you use Marmalade or E-Rank\u2014you must check and look on Etsy as well.<\/p>

Example of a successful shop: Slavi Art<\/h2>

A shop from Bulgaria \u2014 Slavi Art<\/a>, with 24 thousand sales. It\u2019s run by a woman who mainly paints with watercolors. In general, she has quite a few items in her shop. Note that she sells sets. This is also very, very important for art \u2014 selling not just one painting but two, three, five together. Because people often have large walls and can\u2019t or simply don\u2019t want to hang just one small picture.<\/p>

Just look at her shop. It\u2019s called Slavi Art. She\u2019s very attentive to trends and writes what will likely be popular now: ducks. Well, her content can be a good example from competitors. She also shows her sales, what sold best in her shop. So, this way, you can find interesting niches by just observing successful competitors and seeing what kinds of paintings have been selling recently.<\/p>

I analyzed the niche with birds, but here also dogs, bears. By the way, a flamingo has appeared. So, maybe Marmalade shows something incorrectly. Because there has been high sales of flamingos in stores. Marmalade indicates good demand, but now it\u2019s fallen. Not drastically, though. All kinds of exotic animals \u2014 Axolotl. Also, pay attention to the competition too.<\/p>

The best niches with birds<\/h2>

I identified the following good niches:<\/p>

1. Heron<\/h3>

Yes, look. First \u2014 it\u2019s Heron. A heron \u2014 a heron. If you noticed, I took this idea again from Target. Yes, I saw that it\u2019s there. And look at June, August. If you think that for each bird I analyzed, there was a pattern \u2014 no, not at all. But I see based on real sales on Etsy and a spike in June and August. You know, if there are fewer than 5,000 competitors in the paintings, it\u2019s a good niche.<\/p>

2. Dove<\/h3>

See, this is a white dove. Usually called Dove. Again, there was demand in March, May. Okay, if Marmalade shows 33 searches per month with less than 3-4 or 5 thousand competitors. Then you can start selling in this niche \u2014 a dove.<\/p>

3. Pigeon<\/h3>

Also Pigeon. A pigeon \u2014 a common pigeon, not white, but regular. There was also a spike in June. I usually look at what has been in demand in recent months. Of course, that does not guarantee demand in September, October, November. But still, it\u2019s a better indicator than what was five years ago, right? Pigeon Painting 43. Engagement 310. Competition 1900. Perfect, right?<\/p>

4. Farmyard Animals<\/h3>

Also the theme of farm animals: goose, chicken, cow. Pay attention to this. For some reason, there\u2019s demand for geese. People love their Country House or, generally, traditional realistic paintings. In brief, paintings with geese. Again, searches are small but there. Engagement and fewer than 5000 competitors.<\/p>

5. Robin<\/h3>

Next is Robin Painting. A bird \u2014 a robin with the red-orange throat. 26 searches, engagement, and fairly low competition.<\/p>

6. Parrot \u2014 one of the best niches<\/h3>

And last \u2014 parrots. If you saw, there was also a lot of parrots. Demand for parrots was good over all 5 years. It repeats: June, October, July. So, I would highlight this particular parrot as one of the best. Maybe compare it with a heron, right? Heron and parrot.<\/p>

Notice that these birds \u2014 parrots and herons \u2014 are shown here. Just an incredible tool, right? Just go to Target and check trends there.<\/p>

Additional tip: birds with flowers<\/h3>

Another tip I can give regarding birds \u2014 it\u2019s very beautiful and stylish to decorate birds with flowers. That is, painting birds with some headgear of flowers. Thanks to finding such stunning paintings and high demand for birds with crowns, I started to look further.<\/p>

Bonus niche: African women with headdress<\/h3>

I found another interesting niche \u2014 African women, who often wear such turbans, you know? Such beautiful headpieces, called headdresses, or headscarves. Hard to describe, better to see. Here\u2019s how it looks. I see some shops have good sales in this area. Look, for instance, she has flowers instead of hair. So, all in this style. Floral majesty. Very, very popular.<\/p>

National dish: borscht and dumplings<\/h2>

Next is borscht. I found nothing on this topic. Just showing you that borscht is a kind of exotic dish. It\u2019s better to sell borscht recipes. Of course, competition is very low, almost none.<\/p>

If we go to Etsy and look, there are only a few shops with borscht-related items and a couple of posters. Well, I thought, maybe they are truly selling, right? I checked one shop for their borscht item. It has 113 sales, and you can see if there were sales of the borscht.<\/p>

Sales speak for themselves. No one bought the borscht here, although it\u2019s listed. I checked another shop with borscht. Again, to see if it\u2019s selling. Just illustrating how you need to analyze and check. Having competition for borscht does not mean it sells. Out of 8 paintings, none is a borscht. So, it\u2019s not a promising niche.<\/p>

American food: burgers<\/h2>

Let\u2019s move to American food. By the way, there was a question in the comments about whether you can use words like McDonald\u2019s or Burger King \u2014 popular chains. No, you can\u2019t. Because those are trademarks. Why use those words? Some might search for McDonald\u2019s, but it\u2019s better not to use those names. Just write Bumper Painting. Why make it complicated?<\/p>

See, someone still searches for McDonald\u2019s, your search will still appear, understand? For Burger Painting. Competition 1000. Searches present. Engagement is small, especially in July. Again, looking at shops, I see they have sales of burger-related items. For example, one picture with McDonald\u2019s. If McDonald\u2019s sees this, they could say something about it.<\/p>

Male figure in paintings<\/h2>

Regarding male figures. You know, nothing special apart from gay art, right? You understand what I mean. There\u2019s a competition of 60 thousand, yes? And there are searches and engagement. They have been around for five years. So, in principle, if you like this kind of imagery, you can dig deeper.<\/p>

But be careful. Recently, Etsy has strengthened rules on nudity. My own material was even removed. So, depending on what you show, it can be problematic. Watch out for some artworks that might be flagged.<\/p>

If it\u2019s a clear gay-themed image, like an anonymous face or torsos, without explicit details, it\u2019s usually safe. Just don\u2019t get banned for that. If you want to depict nudity, check Etsy\u2019s latest rules. Be very cautious with this issue, maybe even obscure some parts.<\/p>

String Art \u2014 art with thread<\/h2>

Next topic \u2014 string art. This is art of drawing with thread. Of course, competition is quite high, but I\u2019ll tell you \u2014 for general words, less than 50,000 results for such a broad term is actually very low. Because it\u2019s a generic term, right? Competition even for such broad terms is medium, I\u2019d say.<\/p>

What are the searches? What\u2019s the engagement? What does this tell us? It indicates that if we look deeper, we will find more interesting niches.<\/p>

Promising sub-niches in String Art<\/h3>

Indeed, they exist:<\/p>