{"id":22783,"date":"2026-03-23T17:24:02","date_gmt":"2026-03-23T17:24:02","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/is-it-worth-opening-a-shop-on-shopify\/"},"modified":"2026-04-25T12:59:38","modified_gmt":"2026-04-25T12:59:38","slug":"is-it-worth-opening-a-shop-on-shopify","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/is-it-worth-opening-a-shop-on-shopify\/","title":{"rendered":"Is it worth opening a store on Shopify? Complete statistics and who this platform is suitable for"},"content":{"rendered":"\t\t
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Good day, everyone! Today’s material will be about – Shopify<\/a>, and by the end of this article, you will definitely find out whether it’s worth opening a store there for you. And if you already have one, you’ll just get a lot of interesting and useful information. For example, the average income level of Shopify stores, the overall success rate of stores there, as well as categories of products that sell the best. In short, I have gathered a lot of useful information, and you will definitely not leave empty-handed.<\/p>

Briefly about the main points:<\/strong> Shopify is a powerful platform for creating an independent brand, ideally suited for experienced sellers, dropshippers, and social brand owners (Instagram, TikTok). According to statistics, 79% of Shopify traffic comes from mobile devices, and the average success rate of stores is 10%. If you have no marketing strategy, experts recommend starting with marketplaces (Etsy or eBay).<\/p>

Who should open a Shopify store<\/h2>

So, let’s answer the first main question: which types of stores should open on Shopify, generally which entrepreneurs, what kind of business. The answer lies in the most popular comment people usually mention about Shopify: that their business didn’t go well there, they opened a store, and nothing worked out. You know, like on eBay, the most common comment is: I opened a store, it got blocked. All this is simply because people, for some reason, do not understand what a Shopify store is.<\/p>

Shopify is not a marketplace.<\/p>

A Shopify store is not the same as a store on eBay or Etsy, or other marketplaces. Shopify itself is not a marketplace. A marketplace is a place where you can list your product or open your shop, your store, and from there, a flow of customers will naturally come if you have good products, good photos, and properly optimized SEO. Then, a flow of customers will come because these customers already go to this marketplace, or eBay, or Etsy, and so on.<\/p>

Who does NOT need to open a Shopify store<\/h2>

The answer to who should NOT open a Shopify store: a person who has no idea or plan for promoting their business. Usually, Shopify businesses involve more than one person. For example, one person, or several people, are involved in manufacturing, someone handles shipping, someone handles marketing. At minimum, 2-3 people, let’s say, a small enterprise up to 20 people. I understand that.<\/p>

If you have your own production, if there’s already an offline business, and you want to expand online. For example, in America, it\u2019s often used for services, such as consulting or food delivery. People open a business, partner with many restaurants, hire drivers, and customers can order a lunch or dinner, put it in the cart, and have it delivered.<\/p>

Which types of businesses are best suited for Shopify?<\/h2>

Or, for example, dropshipping<\/a>. That is, they purchase goods from China or elsewhere, cheaper, or even just list products from marketplaces like AliExpress on their website, promote through Facebook, Instagram, TikTok, and rely on impulsive purchases. People visit the site, buy, then go back to AliExpress, resell. Such businesses do very well on Shopify.<\/p>

Another type are businesses that already have a strong brand. You already have a Facebook page, Instagram. You have many followers who love your business and know you. And they keep asking where to buy your product? Where can I buy your painting, in your gallery? Someone comes, looks, and says: I really want to buy it. But you can’t accept payments? Perfect \u2014 you have your business card, your Shopify store. People can go there, immediately add the product to the cart, and buy it.<\/p>

What does creating a social brand mean? For example, I showed successful stores live \u2014 like a character someone invented, a cartoon character, and promoted it through social media. It became popular. Now this character is printed on T-shirts, hoodies, mugs. It doesn\u2019t matter. This merchandise, called “merch,” is sold through their Shopify website. That is, branded products.<\/p>

Or, for example, someone already has a production. Several stores. Let\u2019s say they produce clothing, shoes, etc. They want to go online. They already have a team dealing with marketing. They hire people to promote their production on TikTok, Instagram, etc. They post cool models and start expanding their business internationally. For all these businesses, Shopify is a great solution.<\/p>

Who should NOT open a Shopify store?<\/h2>

Who is not suited for Shopify? Again, if you weave or sew at home, put your soul into your craft, but you don\u2019t have time or resources to attract customers to your store. It\u2019s better to list your products on Etsy or eBay first to test demand. It takes time to create listings and ship products there.<\/p>

Then, you can find a partner, and once you scale your business, create your own website via Shopify. This approach compares to creating your own site versus using a marketplace.<\/p>

What is the projected Shopify usage statistics in 2026?<\/h2>

Let\u2019s now discuss – statistics<\/a>. If you already have a store or think your business fits this model \u2014 dropshipping, manufacturing, or branding \u2014 let\u2019s see what this marketplace is like in terms of size.<\/p>

Metric<\/p><\/th>

Data (as of 2026)<\/p><\/th><\/tr><\/thead>

Number of active stores<\/p><\/td>

~ 4.8 million<\/p><\/td><\/tr>

Mobile traffic share<\/p><\/td>

79%<\/p><\/td><\/tr>

Success Rate<\/p><\/td>

5% \u2014 10%<\/p><\/td><\/tr>

Shopify market capitalization<\/p><\/td>

$94.3 billion<\/p><\/td><\/tr><\/tbody><\/table><\/div>

Overall figures<\/h3>

So, there are approximately 4.8 million stores on Shopify. Over $404 billion of global economic activity is generated through Shopify stores. This shows how many people buy goods and services via Shopify-created stores. Shopify’s own revenue was $4.9 billion in the first three quarters of 2023.<\/p>

As of 2024, Shopify has 700 million consumers. By the way, this statistic is quite inaccurate because it creates the impression of a marketplace. Like, 48 million consumers on Etsy vs. 700 million on Shopify. Don’t let this statistic distract you \u2014 it\u2019s just the number of customers each store brings in.<\/p>

79% of total Shopify traffic comes from mobile devices. And most importantly, the success rate of Shopify stores varies from 5 to 10%. Interestingly, this statistic is almost the same in all countries. 95% of all businesses fail on average, with only 5% surviving. So, you can say that Shopify\u2019s success rate is even better \u2014 from 5% to 10%.<\/p>

Shopify income statistics<\/h3>

Next is Shopify’s revenue statistics. As I mentioned, $444 billion \u2014 total economic activity. In 2023, Shopify’s revenue reached around $6.6 billion. Imagine that? Over 6.6 billion dollars. It\u2019s a huge company.<\/p>

Let\u2019s look carefully at the graph showing how income changed from Q1 2020. Remember, the first quarter of 2020 was right at the start of COVID-19. Especially Q2 and Q3. Income then was half a billion dollars, which is significant but still.<\/p>

In three years, after the pandemic surge, Shopify continued growing \u2014 from half a billion to over 7 billion in Q3 2023.<\/p>

Another interesting table is Shopify’s subscription income. They take $29 per month, right? Since 2015, subscription income was $111 million, and by 2023, it reached $1.3 billion. They earn only from subscriptions \u2014 not counting app sales and other services. All additional features Shopify offers provide extra revenue on top of subscriptions.<\/p>

Shopify\u2019s market capitalization is approximately $94.3 billion in 2024.<\/p>

Shopify usage statistics<\/h3>

Let\u2019s now discuss Shopify usage statistics. Shopify allows customers to manage products, process payments, track orders, and handle deliveries. It enables easy management of the entire business from one place \u2014 client communication, responses to buyers, analytics, advertising integration, and many other marketplace services. Everything needed for online business is in Shopify.<\/p>

As I already mentioned, Shopify has 700 million users. But that\u2019s incorrect. The stores that attracted these customers themselves account for these 700 million customers. In 2014, it was only 28 million. Notice how rapidly the number of Shopify customers has grown from 2004: from twenty-eight million to 700 million. It\u2019s colossal growth, as you can see \u2014 more and more stores conduct their economic activities through Shopify.<\/p>

It\u2019s important to understand that as of 2023, over two billion people are shopping online \u2014 for goods or services. That\u2019s a huge number of people.<\/p>

Shopify\u2019s geographical spread<\/h3>

Shopify is available in 175 countries. Interesting statistic: 70% of all domains are registered in the United States. You also need to pay separately for your domain, although Shopify provides a free domain, it will include \u201cmyshopify\u201d in the URL. If you want your store at MashaKaganovich.com, you’ll pay for that domain, typically around 14-15 dollars a year.<\/p>

Among these domains registered in the US, about 50% are real American businesses and 50% are sellers who, despite using a US domain, sell products from other countries.<\/p>

A list of top ten companies with Shopify websites includes Tesla, LVMH, Nestl\u00e9, Pepsi, Anheuser-Busch, Kraft & Heinz, Lindt & Spr\u00fcngli, Whole Foods, Red Bull, and Hyatt Hotels.<\/p>

Can you buy a Shopify store?<\/h3>

Here\u2019s an interesting fact you might not know: Shopify stores can be bought and sold. Yes, you can list your successful, well-established Shopify store, with a steady flow of customers, on a marketplace, not just the product. The most popular platforms are Empire Flippers and Flippa.<\/p>

Average store income on Shopify<\/h3>

Now, perhaps the most interesting part \u2014 the average income of a Shopify store. I mean from stores that actually earn money. The average monthly income is $5583 \u2014 roughly $67,000 annually. Not very high. So, Shopify mainly works for small businesses, not large enterprises, except for giants like Tesla and Hyatt.<\/p>

Success rate of stores<\/h3>

Regarding the success rate \u2014 as I mentioned briefly, about 5% to 10% of stores succeed. After the 2019 pandemic, Shopify stores grew by 201.53%.<\/p>

23.6% of Shopify stores, approximately 531,000, sell clothing. Imagine that? Clothing is the most popular product category.<\/p>

Statistics by country<\/h3>

2.9 million stores operate from the USA. Looking at other countries: 205,000 stores in the UK, 152,000 in Australia. Other countries include Brazil, Canada, the Netherlands, etc. Note that these are .com websites, not necessarily registered locally; some stores from Ukraine, perhaps, are included as well. Since the pandemic, the total number of stores has increased over 2.5 million.<\/p>

Best-selling product categories<\/h2>

Now, onto the last very interesting statistics.<\/p>

These are the categories of products that sell best on Shopify<\/a>:<\/p>