{"id":22330,"date":"2026-03-06T16:01:12","date_gmt":"2026-03-06T16:01:12","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/selection-of-niche-keywords-and-etsy-tags\/"},"modified":"2026-08-14T01:02:34","modified_gmt":"2026-08-14T01:02:34","slug":"selection-of-niche-keywords-and-etsy-tags","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/selection-of-niche-keywords-and-etsy-tags\/","title":{"rendered":"Niche keyword and tag selection on Etsy: 3 steps to the TOP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22330\" class=\"elementor elementor-22330 elementor-4503\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0809c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b0809c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd7570 elementor-widget elementor-widget-text-editor\" data-id=\"7fd7570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>For successful SEO on Etsy, it is necessary to move away from broad queries with high competition in favor of niche long-tail keywords. They better match buyer intent, have lower competition, and provide higher conversion rates. Use tools like eRank to analyze trends and CTR, and logically break long phrases (over 20 characters) into several tags for effective ranking.<\/p>\n<\/blockquote>\n<div>\n<div>\n<div><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZJAQJrw3AKM\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p>\u200d<\/p>\n<p>Online trading is a sphere where <a href=\"https:\/\/westernbid.com\/blog\/improving-seo-and-sales-on-etsy-in-2026\">SEO<\/a> plays a key role. Without proper search optimization, your product will just get lost among thousands of others, and potential buyers won&#8217;t find it. And the foundation of SEO is <a href=\"https:\/\/www.etsy.com\/dk-en\/seller-handbook\/article\/keywords-101-everything-you-need-to-know\/382774281517\">keywords<\/a>. Today, we will talk about them.<\/p>\n<p>The mechanism is simple: a buyer visits Etsy, types a few words describing the needed item into the search. We, sellers, choose words that characterize our products. When these two sets of words match \u2014 bingo, the system shows our listing to the buyer.<\/p>\n<p>Looks simple, right? But there&#8217;s a nuance. Competition on Etsy is now crazy. Guessing the right words is not enough \u2014 you truly need to work on selection so that the algorithm picks your product and shows it to someone searching for it.<\/p>\n<p>Next, I will detail how to find those keywords that will bring your listings to the top.<\/p>\n<p>Hello friends, my name is Victoria Zhidok. I represent the company Western Bid in Chernihiv. Our company opens for you the world of international sales. We provide assistance with connecting PayPal \/ Stripe payments from your own websites, deliver your products anywhere in the world, and offer fulfillment and prep-center services in the USA.<\/p>\n<h2>How does search work on Etsy?<\/h2>\n<p>The search algorithm gathers all listings containing keywords matching the buyer&#8217;s query, then ranks them so that buyers see the most relevant products.<\/p>\n<p>Thus, the keywords used in your titles, descriptions, tags, categories, and attributes are very important. Using long keywords (long tail), as Etsy says, is the key to ensuring your products appear in search results.<\/p>\n<p>So, how and where to search for these long keywords?<\/p>\n<p>That\u2019s why I want to share my own experience working with keywords, and then, using an example, show how I do it with the help of eRank tools. The main rule here is \u2014 move from a broad keyword to choosing long, niche-specific keywords that attract the right buyers. That\u2019s my main secret.<\/p>\n<h2>Broad keywords vs long-tail keywords<\/h2>\n<p>Let&#8217;s discuss this in detail.<\/p>\n<p>Broad <a href=\"https:\/\/www.etsy.com\/seller-handbook\/search\/keywords\">keywords<\/a> are very general terms consisting of one or two words. I&#8217;ll share a good example I found in eRank.<\/p>\n<p>Suppose you sell jewelry. A broad keyword here is simply \u201cbracelet.\u201d It&#8217;s searched often, but competition is huge \u2014 nearly impossible to rank at the top.<\/p>\n<p>A completely different case is long phrases with several words. For example, \u201csilver bead bracelet.\u201d This is searched less frequently, but your chances of success are much higher. First, the competition is lower. Second, the person entering such a query knows exactly what they want \u2014 which means a higher likelihood of purchase.<\/p>\n<p>Useful info for those working with jewelry: this summer, I noticed a sharp increase in demand for \u201csilver bead bracelet.\u201d It seems to be trending \u2014 worth noting.<\/p>\n<h2>Tags vs keywords: the important difference<\/h2>\n<p>You might claim that we are limited to 20 characters per tag, and we can add up to 13 tags in a listing on Etsy.<\/p>\n<p>But let\u2019s not confuse things here.<\/p>\n<p>A tag is not exactly a keyword, more precisely, if your keyword fits within 20 characters, it becomes a tag itself. If a long tail keyword exceeds this length \u2014 as often happens \u2014 then you just need to split this phrase into multiple tags.<\/p>\n<p>For example, if you find a long keyword like \u201cwall mounted jewelry organizer,\u201d which has 22 characters. It\u2019s a good statistic, but yes, the familiar problem. How do we split this keyword into tags?<\/p>\n<p>I could split it into \u201cWall\u201d and \u201cjewelry organizer,\u201d but that\u2019s not ideal, because first, I don\u2019t sell walls (Wall), and second, Etsy doesn\u2019t favor single-word tags.<\/p>\n<p>It would be better to split it into \u201cwall mounted\u201d (attached to the wall) and \u201cjewelry organizer,\u201d making key phrases: \u201cwall mounted\u201d and \u201cjewelry organizer.\u201d This way, Etsy will read your words in different combinations and find an exact match if you write in the title exactly \u201cWall jewelry organizer.\u201d<\/p>\n<h3>Broad queries vs Long-tail keywords<\/h3>\n<div>\n<table>\n<thead>\n<tr>\n<th>\n<p>Keyword Type<\/p>\n<\/th>\n<th>\n<p>Example<\/p>\n<\/th>\n<th>\n<p>Competition<\/p>\n<\/th>\n<th>\n<p>Conversion<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label-js=\"Keyword Type\">\n<p>Broad<\/p>\n<\/td>\n<td data-label-js=\"Example\">\n<p>Bracelet<\/p>\n<\/td>\n<td data-label-js=\"Competition\">\n<p>High<\/p>\n<\/td>\n<td data-label-js=\"Conversion\">\n<p>Low<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td data-label-js=\"Keyword Type\">\n<p>Long-tail<\/p>\n<\/td>\n<td data-label-js=\"Example\">\n<p>silver bead bracelet<\/p>\n<\/td>\n<td data-label-js=\"Competition\">\n<p>Low<\/p>\n<\/td>\n<td data-label-js=\"Conversion\">\n<p>High<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Working strategy with tags (limit 20 characters)<\/h3>\n<div>\n<table>\n<thead>\n<tr>\n<th>\n<p>Long phrase (query)<\/p>\n<\/th>\n<th>\n<p>How to split into tags<\/p>\n<\/th>\n<th>\n<p>Result<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p>Wall mounted jewelry organizer (22 characters)<\/p>\n<\/td>\n<td>\n<p>wall mounted + jewelry organizer<\/p>\n<\/td>\n<td>\n<p>Exact match in the title<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Practical example: keyword selection with eRank<\/h2>\n<p>Now I want to show you how to practically use eRank tools to find and select long-tail keywords, starting from a broad keyword. This example, by the way, was suggested by eRank experts. I personally use it and recommend you try as well.<\/p>\n<p>Let\u2019s start: Suppose I sell wall clocks.<\/p>\n<h3>Step 1: Find a broad keyword<\/h3>\n<p>First, go to the option called Monthly Trends. Here, we see that we have \u201cWall Art,\u201d and our wall clocks will correspond to the broad keyword \u201cWall Art,\u201d because this product truly relates to this category.<\/p>\n<p>Click on it to go into the keyword selection tool.<\/p>\n<p>Immediately, we see that this is a decent search query with enough search volume. But competition here is very high \u2014 this is a very general keyword, suitable for many products.<\/p>\n<p>If you use this keyword without supporting it with more niche-specific ones, it will be very hard to rank at the top. So, it\u2019s not the best choice for SEO of this listing on Etsy.<\/p>\n<h3>Step 2: Narrowing the niche through filters<\/h3>\n<p>Next, we see related keywords, often grouped in a cluster. These keywords are within the same niche or sub-niche.<\/p>\n<p>To narrow down this niche to better suit your product, you can sort columns to display the desired info. Choose default matches, specific phrases (exact match), or broad matches.<\/p>\n<p>You can also specify words that your target keyword should contain, or exclude them if needed. For example, I want to see related keywords containing \u201cclock.\u201d I type \u201cclock,\u201d add it, and search.<\/p>\n<p>And look at the interesting results. We see a limited set of keywords, and then we start analyzing each one for potential use with good results.<\/p>\n<h3>Step 3: Analyzing specific keywords<\/h3>\n<p>For example, this keyword: \u201cArt Deco Clock.\u201d Art Deco is a style in decor, interior design, and if you can make your clock in that style, that\u2019s worth considering because the statistic is quite good for this tag.<\/p>\n<p>Although the search volume is still modest, the CTR (click-through rate) is very high, with low competition. It\u2019s an ideal fit, containing within 20 characters. You can confidently add it as a tag if relevant and your clock matches the Art Deco style.<\/p>\n<p>Another interesting tag for clock makers: \u201cunique wall clock,\u201d which also shows good results, even with some competition. Every handmade clock is unique, so this tag works well for all your listings.<\/p>\n<p>Another example: \u201coversized wall clock,\u201d with a small competition, can be a good keyword if you make large clocks. In fact, earlier we saw that \u201clarge\u201d can describe the size. Using synonyms like \u201coversized\u201d can boost attribution and attract additional target audiences looking specifically for \u201coversized wall clock.\u201d<\/p>\n<h2>Conclusions<\/h2>\n<p>Thus, using long-tail keywords:<\/p>\n<p><a href=\"https:\/\/westernbid.com\/blog\/top-5-worst-seo-optimisation-tips\">Firstly, helps optimize your listing and store for SEO<\/a>.<\/p>\n<p>Secondly, attracts potential buyers who know exactly what they want.<\/p>\n<p>Thirdly, increases conversions and helps you compete better with other sellers using more general phrases.<\/p>\n<ul role=\"list\">\n<li><strong>Why do long, niche-specific keywords work better on Etsy than broad queries?<\/strong><br>Because they better match buyer intent, have lower competition, and help show your listing to people who already know what they want to buy.<\/li>\n<li><strong>What\u2019s the difference between tags and keywords on Etsy, and how to use them correctly?<\/strong><br>Keywords can be longer than 20 characters, but tags cannot, so long phrases need to be logically split into multiple tags for Etsy to interpret correctly in different combinations.<\/li>\n<li><strong>How to use eRank to go from broad queries to effective niche keywords?<\/strong><br>Start with a general term, gradually narrow the niche through filters, analyze competition, search volume, and CTR, and select the keywords that truly match your product.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e853eba e-flex e-con-boxed e-con e-parent\" data-id=\"e853eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffc40bc e-flex e-con-boxed e-con e-parent\" data-id=\"ffc40bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how to do keyword research for Etsy: find niche long-tail phrases, properly split them into tags, analyze competition, demand, and CTR using eRank. The practical guide will help improve your listings&#8217; SEO and get to the top.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Keyword research for Etsy: how to find niche tags and rank top %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"We explain how to select keywords for Etsy: finding long-tail phrases, properly creating tags up to 20 characters, and analyzing demand, CTR, and competition using eRank. 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