{"id":22326,"date":"2026-03-23T17:05:34","date_gmt":"2026-03-23T17:05:34","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/why-so-important-to-know-your-target-audience\/"},"modified":"2026-04-25T12:52:42","modified_gmt":"2026-04-25T12:52:42","slug":"why-so-important-to-know-your-target-audience","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/blog\/why-so-important-to-know-your-target-audience\/","title":{"rendered":"Why is it so important to know your target audience: the key to sales on Etsy"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tHello everyone! This is Masha Kaganovich, a marketer at Western Bid. Today I want to talk about your target audience<\/a>. Why is it so important? Where to find it? How to learn more about it? What happens to stores that don\u2019t know their target customer?<\/p>

In some cases, knowing your target customer isn\u2019t necessary. For example, if you resell items on eBay, you don\u2019t have a specific niche. Let\u2019s say you sell boots, jackets, or hats. Of course, if competition is high, it\u2019s important to appear on the first pages of search. You might not even have your own store; you just list items. Here, price is the main thing.<\/p>

As soon as you start creating a niche for your product, you immediately face the problem: you need to know your target customer. Why is this so important? Well, let\u2019s take the same jackets. Jackets can be different. Some jackets might be for little girls in pink, and others, say, short leather jackets for motorcyclists.<\/p>

Everything should be different<\/h3>

Absolutely everything \u2014 the background of photos, the store, the product description, and even the language you use to describe your product or the process of manufacturing it for your Etsy store \u2014 will differ from one to another… Do you sell leather jackets or pink jackets for little girls? It will be a completely different background, culture, and… Everything will be different.<\/p>

Real-life example: baby rattles<\/h2>

So, what can happen to people who don\u2019t know their target audience? Well, very recently, I had an example. A woman approached me. She was selling small handmade baby rattles for newborns. Very beautiful, handmade, she had been listing them on Etsy for a long time, but they weren\u2019t selling.<\/p>

Then she started doing research and joined groups for young mothers of little children. She discovered a surprising thing \u2014 no one was buying her rattles because they\u2019re just too small. Every mother worries that if a toy is on a strap, it might break, and the child could swallow it. But, in short, this is something mothers in America worry about.<\/p>

If you don\u2019t know your target audience, if you don\u2019t communicate with them in groups, and if you haven\u2019t tested your product among this target audience, you have no idea. Maybe these toys sell well in China, or Ukraine, but it\u2019s practically impossible to sell them in America. Mothers simply won\u2019t buy them. So, that\u2019s one simple example.<\/p>

Example with jackets: the importance of details<\/h2>

Or, again, with jackets. If you\u2019re selling jackets to bikers who ride motorcycles, perhaps it\u2019s better to embroider a sports team on the jacket, maybe a team that won the Super Bowl last year, I guess, a team that\u2019s popular.<\/p>

And if you\u2019re selling a jacket for a little girl, you might need to find out which cartoons or unicorns are popular this year and do embroidery. That will be custom, and such a jacket will be bought more easily.<\/p>

What\u2019s important to know about the target audience<\/h2>

It\u2019s important to know not just where your buyer lives and how old they are, as is usually done on social media platforms like Facebook, where we can also target ads based on location, age, gender. You need to know:<\/p>