{"id":17378,"date":"2026-02-28T16:03:49","date_gmt":"2026-02-28T16:03:49","guid":{"rendered":"https:\/\/westernbid.com\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/product-description\/"},"modified":"2026-07-13T07:20:50","modified_gmt":"2026-07-13T07:20:50","slug":"product-description","status":"publish","type":"post","link":"https:\/\/westernbid.com\/en\/knowledge-base\/product-description\/","title":{"rendered":"How to correctly write short product descriptions?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17378\" class=\"elementor elementor-17378 elementor-3680\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0809c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b0809c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90e826e elementor-widget elementor-widget-text-editor\" data-id=\"90e826e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"page-summary\"><blockquote><p>To arrange the shipment, you must provide a short description of the goods in the attachment. The description of each item must not exceed 50 characters. Only letters and digits are allowed.<\/p><\/blockquote><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1e2af elementor-widget elementor-widget-heading\" data-id=\"7e1e2af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to write a short product description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4a28c elementor-widget elementor-widget-text-editor\" data-id=\"7b4a28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The following must be specified:<\/strong><\/p><ol role=\"list\"><li>What this product is<\/li><li>What it is used for<\/li><li>Specify the material if it is plywood (plywood), leather\/artificial leather (artificial leather), cotton\/nylon (cotton\/nylon), jewelry, plastic.<\/li><\/ol><p><strong>Examples:<\/strong><\/p><ol role=\"list\"><li>hanger for the wall<\/li><li>cotton dress for baby<\/li><li>coffee table from plywood for living room<\/li><li>men\u2019s bracelet with clasp<\/li><li>personalized belt from artificial leather for man<\/li><li>handmade beaded earrings for girl<\/li><li>empty tarot card storage box<\/li><\/ol><p>Please note the following important recommendations, adherence to which will help avoid delays of parcels at customs and\/or their return to Ukraine:<\/p><ul role=\"list\"><li>We do not recommend specifying the condition of the product (new, used, worn).<\/li><li>Be sure to check that your item for shipment is not on the <a style=\"font-style: inherit; font-weight: inherit; background-color: #ffffff;\" href=\"https:\/\/westernbid.com\/articles\/prohibited-goods\" target=\"_blank\" rel=\"noopener\">the list of prohibited goods<\/a><span style=\"font-style: inherit; font-weight: inherit;\">. If you are shipping a prohibited item and state this in the description \u2013 100% of the parcel will not leave Ukraine.<\/span><\/li><li>If you are sending sunglasses or a watch abroad, forms are most likely required to be filled out. And additional requests from customs prolong the delivery time. It is also forbidden to sell new branded sunglasses \u2013 for them certificates from the manufacturer are required. If the watch and sunglasses cost no more than 400 dollars, you can indicate that this is vintage.<\/li><li>Wooden goods and\/or plywood. If delivery is via FedEx Express or through FedEx, when creating the shipment and choosing the material \u201cplywood\u201d a TSCA form will be automatically generated that must be filled out.<\/li><li>If you sell boxes for something, gadget cases, glasses cases, etc., indicate in the description that they are empty inside (they do not contain glasses, a laptop, a smartphone, etc.). Use the words: \u201cno content\u201d, \u201cempty\u201d.<\/li><li>Discs and cassettes may also require a form. If you trade such goods, but this item does not work, it is better not to indicate in the description either the cassette or the disc.<\/li><li>Note: simply specifying a general category of the product in the description is not enough (for example: \u201cclothing\u201d, \u201ctoy\u201d, etc.). It is important to explain what the product is and for what purpose. Additionally, you should specify the material if your product is plywood (plywood), leather\/artificial leather (artificial leather), cotton\/nylon (cotton\/nylon), jewelry, plastic.<\/li><li>If you sell items with logos or inscriptions, their content does not need to be indicated in the description to avoid confusion. For example, if you sell caps with the word \u201cPorsche\u201d, in the description it is enough to put \u201ccap.\u201d If \u201cPorsche\u201d is specified, brokers will need to figure out whether car parts or engine components are contained in the shipment.<\/li><li>If you sell paintings, they require an appraisal.<\/li><li>If you are sending a print on canvas, clearly state this in the description: \u201cprint on canvas\u201d. For such shipments, no appraisal is required.<\/li><li>Please do not write the word \u201cicon\u201d in the description for items you have made yourself. For example, such a wooden item can simply be described as \u201cwall decor\u201d.<\/li><\/ul><p>You can draft the description in Ukrainian and translate it using <a href=\"https:\/\/translate.google.com\/\">Google Translate<\/a> into English to provide the English description. Please ensure that the English description is unambiguous to avoid misunderstandings with customs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f1902 elementor-widget elementor-widget-image\" data-id=\"e0f1902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"949\" height=\"1024\" src=\"https:\/\/westernbid.com\/wp-content\/uploads\/2026\/02\/649bdd9e522b4a48ab693f25_1-949x1024.webp\" class=\"attachment-large size-large wp-image-17379\" alt=\"\" srcset=\"https:\/\/westernbid.com\/wp-content\/uploads\/2026\/02\/649bdd9e522b4a48ab693f25_1-949x1024.webp 949w, https:\/\/westernbid.com\/wp-content\/uploads\/2026\/02\/649bdd9e522b4a48ab693f25_1-278x300.webp 278w, https:\/\/westernbid.com\/wp-content\/uploads\/2026\/02\/649bdd9e522b4a48ab693f25_1-768x829.webp 768w, https:\/\/westernbid.com\/wp-content\/uploads\/2026\/02\/649bdd9e522b4a48ab693f25_1.webp 960w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1834d1b elementor-widget elementor-widget-text-editor\" data-id=\"1834d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Please note!<\/strong> All descriptions of handmade goods (especially souvenirs, interior items, jewelry) should start with the word &#8220;Handmade&#8221; in the short description. <em>For example: handmade phone stand, handmade slippers, handmade necklace, handmade vase.<\/em><\/p><p><strong>What happens in case of an incorrect designation of the shipment contents?<em><br \/><\/em><\/strong><\/p><p>If the shipment contents are described incorrectly, Western Bid&#8217;s customs brokers will delay the shipment due to detected violations in the goods documentation.<\/p><p>In the case of a minor violation (for example: incorrect quantity specification or an incorrectly translated English name), the parcel is delayed until the sender provides a new set of documents.<\/p><p>In cases where the product description is deliberately written to ship a prohibited item under the guise of a permitted one (for example, listing &#8220;glasses&#8221; instead of &#8220;optical rifle scope&#8221;), or the description is distorted to avoid examination (for example, listing &#8220;painting&#8221; instead of &#8220;icon&#8221;), such goods are confiscated by the customs authorities with possible subsequent administrative or criminal charges, or by Western Bid staff, and the proceeds from any sale of such goods will go to compensate Western Bid for damages resulting from the improper use of the forwarding service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d08754 elementor-widget elementor-widget-text-editor\" data-id=\"2d08754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"key-takeaways\"><h2>Proper short product description<\/h2><ul><li><strong>Up to 50 characters, letters and digits only<\/strong> \u2014 a basic technical requirement for each product description.<\/li><li>Specify the product type, material, and purpose; avoid general terms and ambiguity<\/li><li>Write the description in English, clear for customs, to avoid delays and parcel returns<\/li><\/ul><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc02e08 elementor-widget elementor-widget-text-editor\" data-id=\"dc02e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"description-structure\"><h2>What must be specified in the short description<\/h2><table><thead><tr><th>Description element<\/th><th>Example wording<\/th><th>Why this is needed<\/th><\/tr><\/thead><tbody><tr><td>What this product is<\/td><td>Handmade ceramic mug<\/td><td>Helps customs immediately understand the product category.<\/td><\/tr><tr><td>Material<\/td><td>Silver ring, Cotton t-shirt<\/td><td>Determines customs duties and possible restrictions.<\/td><\/tr><tr><td>Purpose \/ type<\/td><td>Wall decor poster<\/td><td>Clarifies how the product is used to avoid ambiguity.<\/td><\/tr><tr><td>Language and format<\/td><td>In English, up to 50 characters, letters and digits only<\/td><td>Meets the requirements of customs and the Western Bid system.<\/td><\/tr><\/tbody><\/table><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a90a2 elementor-widget elementor-widget-text-editor\" data-id=\"f3a90a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"description-donts\"><h2>Product description notes<\/h2><ul><li>Do not use special characters, emojis, quotation marks, percent signs, the &#8216;\u2116&#8217; symbol, and other symbols, except letters and numbers.<\/li><li>Do not use broad or vague formulations such as &#8216;goods&#8217;, &#8216;stuff&#8217;, &#8216;souvenirs&#8217; without specifying the material and intended use.<\/li><li>Do not mix several different types of products in a single description field \u2014 each product should be described separately<\/li><\/ul><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79fbf7 elementor-widget elementor-widget-text-editor\" data-id=\"a79fbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"cta-bottom\"><h2>Check your descriptions before shipping<\/h2><p>Create a concise but unambiguous English description for each product to avoid additional inquiries from customs and shipment returns.<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348f217 elementor-widget elementor-widget-n-accordion\" data-id=\"348f217\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5510\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-5510\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What should the short product description be for international shipping? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5510\" class=\"elementor-element elementor-element-df43e75 e-con-full e-flex e-con e-child\" data-id=\"df43e75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-950be9a elementor-widget elementor-widget-text-editor\" data-id=\"950be9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The short description should explain what this product is and what it is used for. The description for each product should not exceed 50 characters. It is preferable to write in English, using only letters and digits.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5511\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5511\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why isn't it enough to simply write 'clothing', 'a toy' or 'an accessory'? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5511\" class=\"elementor-element elementor-element-aa5985f e-con-full e-flex e-con e-child\" data-id=\"aa5985f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18963cd elementor-widget elementor-widget-text-editor\" data-id=\"18963cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The general category does not provide the customs with enough information. In the description, you need to specifically indicate exactly what is in the package and what this product is intended for. For example, it is better to write \u201ccotton dress for baby\u201d, and not just \u201cclothes\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5512\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5512\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> When should the product material be specified? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5512\" class=\"elementor-element elementor-element-fe6fc2e e-con-full e-flex e-con e-child\" data-id=\"fe6fc2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba70362 elementor-widget elementor-widget-text-editor\" data-id=\"ba70362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The material must be specified if the product is made from plywood, wood, leather or artificial leather, cotton, nylon, plastic, or falls under the jewelry category. For example: \u201ccoffee table from plywood\u201d or \u201cpersonalized belt from artificial leather\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5513\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5513\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What will happen if the attachment description is specified incorrectly? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5513\" class=\"elementor-element elementor-element-41e900a e-flex e-con-boxed e-con e-child\" data-id=\"41e900a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-558d611 elementor-widget elementor-widget-text-editor\" data-id=\"558d611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the description is incorrect, the shipment may be detained by Western Bid&#8217;s customs brokers until the documents are clarified. 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